图书详情 | 《跨文化交际案例教程》
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普通高等教育农业农村部“十三五”规划教材，全国高等农林院校“十三五”规划教材 : 跨文化交际案例教程
胡素芬，杨亚丽 著；
2023-02
中国农业出版社
普通高等教育农业农村部“十三五”规划教材，全国高等农林院校“十三五”规划教材
- 中国农业出版社
- 9787109191792
- 1版
- 59114
- 40241878-4
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- 2023-02
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- 管理学
- 工商管理
- 1202
- G115
- 通用
- 本科
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内容简介：
本书以美国跨文化交际培训理论为依据，按照3个步骤安排教学内容：跨文化知识的吸取、跨文化意识的培养和跨文化交际技能的获得。全书分为l0个单元。从理论入手，着重介绍文化相关概念和理论、跨文化交际和跨文化交际学的基本知识、宗教和价值观。并且理论联系实际，从日常言语交际、非语言文化交际、饮食文化、语言与文化的关系，到最后文化的交融。本书结合学生的实际需要，特别注重跨文化交际中的实例分析。收集第一手案例，旨在通过对中西方隐性和显性文化的对比，提高学生的文化敏感性和跨文化意识，提高驾驭语言的能力。本书适合于高校非英语专业本科生、英语学习爱好者以及从事涉外工作的人员学习与使用。
目录
Unit 1 An Introduction to Intercultural Communication
Warm Up
Case Study One
1. 1 Culture
1.1. 1 A Definition of Culture
1.1.2 Characteristics of Culture
1.1.3 Cultural Syndromes
1.2 Communication
1.2. 1 A Definition of Communication
1.2.2 The Prosperities of Communication
1.2.3 Elements of Communication
Case Study Two
1.3 Intercultural Communication
1.3.1 What Is Intercultural Communication
1. 3. 2 A Narrative Approach to Intercultural Communication
Further Reading
References
Unit 2 Cultural Patterns
Warm Up
Case Study One
2. 1 Eric Perspective
2. 1.1 Ho f stede
2.1.2 ~',dward T. Hall
2.2 Emic Perspective
Case Study Two
Further Reading
References
Unit 3 Philosophy and Religion
Warm Up
Case Study One
3.1 Confucius and Confucianism
3.1.1 Confucius
3.1.2 Confucianism
3.2 Laozi's Philosophy and Taoism
3.2.1 Laozi's Philosophy on Naturalness
3.2.2 Laozi's Philosophy on Non-action
3.2.3 Taoism
3.3 Buddhist Philosophy
3.4 Western Philosophy
3.5 Western Religions and God
Case Study Two
Further Reading
References
Unit 4 Verbal Communication
Warm Up
Case Study One
4. 1 Definition of Verbal Communication
4.2 Form of Address
4.3 Initiating Conversation and Conversation Topic
4.4 Visiting and Parting
4. 5 Compliments
4. 5.1 Social Functions of Compliments
4. 5.2 Dij~j~rent Semantic Formulas in English and Chinese Compliments
4. 5. 3 Different Syntactic Formulas in F~nglish and Chinese Compliments
4.5.4 Common t~esponse Formulas in English and Chinese
4.6 Gratitude and Apology
……
Unit 5 Non-verbal Communication
Unit 6 Language and Culture
Unit 7 Cuisine Culture
Unit 8 Holidays and Festivals
Unit 9 Arcitecture and Gardening
Unit 10 Culture Inergration
Case Analysis
Warm Up
Case Study One
1. 1 Culture
1.1. 1 A Definition of Culture
1.1.2 Characteristics of Culture
1.1.3 Cultural Syndromes
1.2 Communication
1.2. 1 A Definition of Communication
1.2.2 The Prosperities of Communication
1.2.3 Elements of Communication
Case Study Two
1.3 Intercultural Communication
1.3.1 What Is Intercultural Communication
1. 3. 2 A Narrative Approach to Intercultural Communication
Further Reading
References
Unit 2 Cultural Patterns
Warm Up
Case Study One
2. 1 Eric Perspective
2. 1.1 Ho f stede
2.1.2 ~',dward T. Hall
2.2 Emic Perspective
Case Study Two
Further Reading
References
Unit 3 Philosophy and Religion
Warm Up
Case Study One
3.1 Confucius and Confucianism
3.1.1 Confucius
3.1.2 Confucianism
3.2 Laozi's Philosophy and Taoism
3.2.1 Laozi's Philosophy on Naturalness
3.2.2 Laozi's Philosophy on Non-action
3.2.3 Taoism
3.3 Buddhist Philosophy
3.4 Western Philosophy
3.5 Western Religions and God
Case Study Two
Further Reading
References
Unit 4 Verbal Communication
Warm Up
Case Study One
4. 1 Definition of Verbal Communication
4.2 Form of Address
4.3 Initiating Conversation and Conversation Topic
4.4 Visiting and Parting
4. 5 Compliments
4. 5.1 Social Functions of Compliments
4. 5.2 Dij~j~rent Semantic Formulas in English and Chinese Compliments
4. 5. 3 Different Syntactic Formulas in F~nglish and Chinese Compliments
4.5.4 Common t~esponse Formulas in English and Chinese
4.6 Gratitude and Apology
……
Unit 5 Non-verbal Communication
Unit 6 Language and Culture
Unit 7 Cuisine Culture
Unit 8 Holidays and Festivals
Unit 9 Arcitecture and Gardening
Unit 10 Culture Inergration
Case Analysis
