图书详情 | 《商务英语阅读（第3册）》
图书分类 一 〉文学 一 〉外国语言文学
本书可免费申请样书
新视界商务英语系列教材 : 商务英语阅读（第3册）
赵淑容，宋君霞主编 著；
2018-01
中国人民大学出版社
- 中国人民大学出版社
- 9787300249605
- -
- 208545
- 42245306-8
- -
- 16开
- 2018-01
- -
- 286
- -
- -
- 文学
- 外国语言文学
- 0502
- H319.37
- 商务英语
- 本科
- -
- -
- -
- -
内容简介：
《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力。通过选取商务主题方面原汁原味的文章，帮助学生丰富商务知识，了解商务英语语言特点，提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体；涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用，反映当今商务领域的现状与发展趋势。本书为教材的第3册。
目录
Unit 1 International Organizations
Text A Spurring Global Growth via a New Trade Facilitation Agreement
Text B Essentials on AIIB
Chinese and International Culture Tour
Unit 2 Trade Barriers
Text A UK Trade Agreements after Brexit: How to Address Tariffs and Regulatory Trade Barriers
Text B Globalization and China Doesn't Stop Here
Chinese and International Culture Tour
Unit 3 Product Quality
Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product
Text B How "Made In China" Became Cool
Chinese and International Culture Tour
Case Study
Unit 4 Business Leadership
Text A Why Deception Is Probably the Single Most Important Leadership Skill
Text B Why Focus-based Leadership Is Important to Huawei's Business Strategy
Chinese and International Culture Tour
Unit 5 Business Teamwork
Text A The Secrets of Great Teamwork
Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China
Chinese and International Culture Tour
Case Study
Unit 6 Business Innovation
Text A The New Manufacturing Footprint
Text B Organizing Your Business for Innovation: Lessons from Alibaba
Chinese and International Culture Tour
Unit 7 Job Satisfaction
Text A When Work Satisfaction Comes from Having Four Jobs
Text B Chinese White Collar Suffering Job Burnout
Chinese and International Culture Tour
Case Study
Unit 8 Customer Service
Text A Know Your Customers' "Jobs to Be Done".
Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions
Chinese and International Culture Tour
Case Study
Unit 9 Business Competition
Text A Are Airline Mergers Leading to Higher Air Fares?
Text B Business Competition Has Not Gotten Fiercer
Chinese and International Culture Tour
Unit 10 Business Etiquette
Text A Importance of Business Etiquette
Text B Business Etiquette
Chinese and International Culture Tour
Case Study
Appendix I Glossary
Appendix II TEM-4 (2015-2017)
Text A Spurring Global Growth via a New Trade Facilitation Agreement
Text B Essentials on AIIB
Chinese and International Culture Tour
Unit 2 Trade Barriers
Text A UK Trade Agreements after Brexit: How to Address Tariffs and Regulatory Trade Barriers
Text B Globalization and China Doesn't Stop Here
Chinese and International Culture Tour
Unit 3 Product Quality
Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product
Text B How "Made In China" Became Cool
Chinese and International Culture Tour
Case Study
Unit 4 Business Leadership
Text A Why Deception Is Probably the Single Most Important Leadership Skill
Text B Why Focus-based Leadership Is Important to Huawei's Business Strategy
Chinese and International Culture Tour
Unit 5 Business Teamwork
Text A The Secrets of Great Teamwork
Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China
Chinese and International Culture Tour
Case Study
Unit 6 Business Innovation
Text A The New Manufacturing Footprint
Text B Organizing Your Business for Innovation: Lessons from Alibaba
Chinese and International Culture Tour
Unit 7 Job Satisfaction
Text A When Work Satisfaction Comes from Having Four Jobs
Text B Chinese White Collar Suffering Job Burnout
Chinese and International Culture Tour
Case Study
Unit 8 Customer Service
Text A Know Your Customers' "Jobs to Be Done".
Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions
Chinese and International Culture Tour
Case Study
Unit 9 Business Competition
Text A Are Airline Mergers Leading to Higher Air Fares?
Text B Business Competition Has Not Gotten Fiercer
Chinese and International Culture Tour
Unit 10 Business Etiquette
Text A Importance of Business Etiquette
Text B Business Etiquette
Chinese and International Culture Tour
Case Study
Appendix I Glossary
Appendix II TEM-4 (2015-2017)
