- 西安交通大学出版社
- 9787900939371
- 546342
- 2023-09
- 商务英语及相关专业
- 本科
内容简介
《商务英语听说实训教程》整体设计理念基于应用型人培养模式。从知识结构来说，应用型人才应具备信息资料的收集和整理能力，将复杂的、分散的知识融会贯通为系统的完整的知识的能力；从能力结构来说，应用型人才应该具有运用理论和知识和方法、解决问题的能力，将方案和计划付诸行动的实践能力；从素质结构来说，应用型人才不仅具有较高的专业素质，还有一定的非专业素质，包括人际交往能力，心理抗压能力，道德素养和身体素质等。本教材的实训项目中的任务需要学生自主收集和加工大量信息，然后对信息进行有效处理，为己所用。同时项目设计任务分解，培养了学生将复杂的问题分解处理，解决实际问题的能力。项目涉及商务策划等培养学生创新能力。无论是任务设计还是评价体系设计本教材都注重团队精神的培养，提高学生的人际交往能力和心理抗压能力。
本教材共设十六个单元。选材涉及商务领域的常见话题，其中包括：日常办公、面试、商务接待、公司及产品介绍、市场营销、国际贸易、商务谈判、国际会展等各个方面。本教材为学生提供了丰富的商务英语素材，使学生在商务实训中，逐步提高听说技能和商务技能。教材内容设计是基于模拟的培训（Stimulation-based Training，简称 SBT）模式，即以模拟体验为主的训练式的教学模式，SBT 不仅注重情境模拟，更加注重学习成果评估，学习表现诊断和学习建议反馈。因此教材设计重视训练结果评估，每个商务模拟实训项目都设有自我评价量表和同伴评价量表。高仿真的项目模拟任务，综合性强，能够分解为多个子任务，提高学生的整体参与度，力求保证各个层次的学生参与到实践情境中来。
教材每个章节由以下几部分组成：
学习目标(Learning Objective)：指导教师进行教学设计，帮助学生对学习成果进行评估。
听力训练(Sample Listening)：培养学生听力理解能力，为学生提供商务情景交际范例。
语言点 (Language Focus)：为学生提供标准的商务语言范例，帮助学生完善语言训练。
商务情景模拟 (Scenario Training)：为学生提供高仿真商务情景，使其通过情景对话、角色扮演等形式,充分进行商务语言和商务技能的实践。
实训项目(Project)：部分单元设有综合实训项目，能够多角度激发学生潜能，综合之前所学商务语言知识和技能，完成知识到能力的转化。教师可根据学生实际情况进行项目再加工，确保项目的顺利实施。
补充材料(Supplementary Material)：为学生提供丰富的商务知识补充和商务实战技巧。
本教材可供应用型高等院校商务英语专业、英语专业及英语相关专业的学生使用,也可作为非英语专业学生选修课教材使用。建议2到4课时完成一个单元。同时本教材有助于从事商务相关工作人员提高英语交际能力；也有助于社会其他商务英语爱好者提高英语听说能力和商务知识水平。
本教材共设十六个单元。选材涉及商务领域的常见话题，其中包括：日常办公、面试、商务接待、公司及产品介绍、市场营销、国际贸易、商务谈判、国际会展等各个方面。本教材为学生提供了丰富的商务英语素材，使学生在商务实训中，逐步提高听说技能和商务技能。教材内容设计是基于模拟的培训（Stimulation-based Training，简称 SBT）模式，即以模拟体验为主的训练式的教学模式，SBT 不仅注重情境模拟，更加注重学习成果评估，学习表现诊断和学习建议反馈。因此教材设计重视训练结果评估，每个商务模拟实训项目都设有自我评价量表和同伴评价量表。高仿真的项目模拟任务，综合性强，能够分解为多个子任务，提高学生的整体参与度，力求保证各个层次的学生参与到实践情境中来。
教材每个章节由以下几部分组成：
学习目标(Learning Objective)：指导教师进行教学设计，帮助学生对学习成果进行评估。
听力训练(Sample Listening)：培养学生听力理解能力，为学生提供商务情景交际范例。
语言点 (Language Focus)：为学生提供标准的商务语言范例，帮助学生完善语言训练。
商务情景模拟 (Scenario Training)：为学生提供高仿真商务情景，使其通过情景对话、角色扮演等形式,充分进行商务语言和商务技能的实践。
实训项目(Project)：部分单元设有综合实训项目，能够多角度激发学生潜能，综合之前所学商务语言知识和技能，完成知识到能力的转化。教师可根据学生实际情况进行项目再加工，确保项目的顺利实施。
补充材料(Supplementary Material)：为学生提供丰富的商务知识补充和商务实战技巧。
本教材可供应用型高等院校商务英语专业、英语专业及英语相关专业的学生使用,也可作为非英语专业学生选修课教材使用。建议2到4课时完成一个单元。同时本教材有助于从事商务相关工作人员提高英语交际能力；也有助于社会其他商务英语爱好者提高英语听说能力和商务知识水平。
目录
Unit 1 Introductions and Greetings
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 2 Interview
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 3 Phone Calls
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 4 Office Talks
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 5 Business Trip
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 6 Business Reception
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 7 Companies
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 8 Product Presentation
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 9 Advertising
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 10 Product Promotion
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 11 Inquires and Offers
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 12 Negotiating Prices
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 13 Contract and Payment
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 14 Packing and Shipment
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 15 Trade Fair
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 16 Complaints and Claims
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
附录
引用链接
版权登记
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 2 Interview
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 3 Phone Calls
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 4 Office Talks
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 5 Business Trip
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 6 Business Reception
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 7 Companies
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 8 Product Presentation
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 9 Advertising
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 10 Product Promotion
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 11 Inquires and Offers
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 12 Negotiating Prices
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 13 Contract and Payment
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 14 Packing and Shipment
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
Unit 15 Trade Fair
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Project
Section VI Supplementary Material
Unit 16 Complaints and Claims
Section I Learning Objectives
Section II Sample Listening
Section III Language Focus
Section IV Scenario Training
Section V Supplementary Material
附录
引用链接
版权登记
