Unit 1 Marketing市场营销
　Text A Marketing Basics
　Text B SWOT Analysis——the First Step of Success in Marketing
　Text C Happy Clients Bring More Business
　Oral Practice
　Mini-Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 2 Chain Operation连锁经营
　Text A Operation of Chain Stores
　Text B Franchising
　Text C Case Study—Stein Mart
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 3 International Trade国际贸易
　Text A An Introduction to International Trade
　Text B Gains from Trade
　Text C Exporting—An Overview
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surting the Inter
　Video Clip
Unit 4 Logistics物流
　Text A Overview of Logistics
　Text B Components of a Logistics System
　Text C How Does Third—party Logistics Work？
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 5 E—merce电子商务
　Text A Introduction to E-merce
　Text B Mobile Commerce
　Text C Amazon Case Study
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 6 Advertising广告
　Text A Introduction to Advertising（Ⅰ）
　Introduction to Advertising（Ⅱ）
　Text B Types of Advertising
　Text C Brand Loyalty Case Study—Coca—Cola Can Change Up
　Oral Practice
　Mini-Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 7 Financial Accounting财务会计
　Text A Introduction to Accounting
　Text B Cash Flow
　Text C Internal Control
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 8 Hospitality and Tourism酒店业与旅游业
　Text A The Changing Hospitality Industry
　Text B Ecotourism
　Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers
　Oral Practice
　Mini-Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 9 Laws and Ethics法律与伦理
　Text A International Commercial Law
　Text B Anti-piracy Measures
　Text C Managing the Challenges of the Protection of Intellectual Property Rights
　Oral Practice
　Mini-Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 10 Applications of Information Technology信息技术的应用
　Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ）
　Security and Privacy Challenges in Cloud Computing Environments（Ⅱ）
　Text B Social Network—Facebook
　Text C The Smartphone Information Revolution
　Oral Practice
　Mini-Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 11 Human Resources人力资源
　Text A Functions of Human Resources Management
　Text B External vs Internal Recruitment
　Text C Case Study—Cabi Manufacturer Improves Efficiency with Automated Workforce Management
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 12 Public Relations公共关系
　Text A Public Relations Basics（Ⅰ）
　Public Relations Basics（Ⅱ）
　Text B Learning to Use PR Functions
　Text C The Past and Present of Public Relations
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 13 Organizational Culture企业文化
　Text A Organizational Culture
　Text B Culture：Your Environment for People at Work
　Text C Measuring Organizational Culture（Ⅰ）
　Measuring Organizational Culture（Ⅱ）
　Oral Practice
　Mini—Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Unit 14 Setting Up Your Own Business创业
　Text A Thinking of Starting a Small Business？
　Thinking of Starting a Small Business？
　Text B Ten Simple Rules for a Successful Start-up
　Text C Tips to Get Rich Young
　Oral Practice
　Mini-Project
　Phrases&Terms
　Surfing the Inter
　Video Clip
Glossary