商务英语阅读 / Happy商务英语系列教材
￥32.00定价
作者： 谢林
出版时间：2015年7月
出版社：重庆大学出版社
- 重庆大学出版社
- 9787562490043
- 26773
- 0042183318-7
- 2015年7月
- 文学
- 外国语言文学
- F7
- 商务英语
- 高职
内容简介
商务英语作为专门用途英语，具有与普通英语不同的特点，在使用上有其显著特色，主要表现在文体、语言和文化意识方面。商务英语文体讲求逻辑的清晰和条理性、思维的准确严密以及结构的严谨。在对学生和老师进行调研的基础上，我们选择了10个高职高专学生喜闻乐见的商务主题，使学生在学习语言的同时，了解商务英语，提高语言基本技能培养，拓宽商务视野。 本书所有语料均选自英语国家书籍、报刊杂志、广播电视和网络，以确保语言的原汁原味、生动逼真以及内容的丰富多彩，使商务英语学习者既意识到跨文化交流中商务特点、思维方式的不同，又能在不同的文化体系中看到共通的方面，求同存异。 积极向上的选材，激活学生已有知识信息，为商务知识、技能的导入和专业学习做好坚实的铺垫，并在潜移默化中培养学生形成正确的人生观、价值观。商务英语句子结构通常较为复杂，商务术语较多，在保证选材生动地道的基础上，为适应高职高专学生特点，对较难的地方加以注释，既拓展学生词汇量，又方便学生理解。
目录
Module 1 English for Business
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 2 Business News
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 3 Business Movies
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 4 Business Figures
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 5 Trading Partners
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Test 1
Passage 1 Slart Your Online Business English Course ..
Passage 2 Beijing's "Zoo Market" ~
Passage 3 Watching Movies in English
Passage 4 How to Partner in China in 2013
Passage 5 He Did a World of Good
Module 6 Business Advertising
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 7 Business Travel
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 8 Corporate Culture
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 9 Money Management
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 10 Business Colleges
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Test 2
Passage 1 Facebook Advertising Case Studies
Passage 2 My First International Business Trip: Germany
Passage 3 US Wealth Gap Widens Since Great Recession
Passage 4 Growing Gap Between What Business Needs and What
Education Provides
Passage 5 It's Becoming Increasingly Difficult to Fake a Great Corporate
Culture
Appendix I: Glossary
Appendix II: Keys to Practice
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 2 Business News
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 3 Business Movies
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 4 Business Figures
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 5 Trading Partners
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Test 1
Passage 1 Slart Your Online Business English Course ..
Passage 2 Beijing's "Zoo Market" ~
Passage 3 Watching Movies in English
Passage 4 How to Partner in China in 2013
Passage 5 He Did a World of Good
Module 6 Business Advertising
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 7 Business Travel
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 8 Corporate Culture
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 9 Money Management
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Module 10 Business Colleges
Section A Reading for Details
Section B Reading for the Gist
Section C Reading for Fun
Test 2
Passage 1 Facebook Advertising Case Studies
Passage 2 My First International Business Trip: Germany
Passage 3 US Wealth Gap Widens Since Great Recession
Passage 4 Growing Gap Between What Business Needs and What
Education Provides
Passage 5 It's Becoming Increasingly Difficult to Fake a Great Corporate
Culture
Appendix I: Glossary
Appendix II: Keys to Practice
