Unit 1　Business Ideas Text A　7 Ways to Discover a Winning Business Idea Text B　China's Home Builder Country Garden Constructs a New Strategy Chinese and International Culture Tour Unit 2　Business ShareholdersText A　What Is a Corporate Board of Directors? Text B　China's First Hostile Takeover Battle Ushers in New Era Chinese and International Culture Tour Unit 3　Career Development Text A　Would You Refuse a Promotion to Stay in a Job You Love? Text B　Career Development in China Chinese and International Culture Tour Case StudyUnit 4　Employee Training Text A　10 Tricks for Cutting Training CostsText B　Training Chinese Staff Chinese and International Culture TourUnit 5　Employee Motivation Text A　“Death by Overwork” in Japan Exposes Dangers of Overtime CultureText B　How to Inspire & Motivate Chinese EmployeesChinese and International Culture Tour Case StudyUnit 6　Business ConflictText A　Solving Confl icts Between Business Associates Text B　Managing Confl ict in Chinese Negotiation Chinese and International Culture TourUnit 7　Marketing Text A　Marketing Is All around UsText B　Top 10 Secrets inside Xiaomi's Marketing Chinese and International Culture TourUnit 8　Brands Text A　Brand EquityText B　China Is Really Big. Its Brands, Not So MuchChinese and International Culture TourUnit 9　AdvertisingText A　How to Advertise Text B　The Evolution of Gaming Advertising in ChinaChinese and International Culture Tour Case StudyUnit 10　Promotion Text A　Create a Successful PromotionText B　Australian Quality Health Supplements Set to Take Off in China Chinese and International Culture TourAppendix I Glossary Appendix II TEM-4 (2011?C2014)