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出版时间:2014年9月

出版社:清华大学出版社

以下为《管理沟通双语教程》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 清华大学出版社
  • 9787302366713
  • 1-1
  • 63614
  • 16开
  • 2014年9月
  • 管理学
  • 管理科学与工程
  • C93
  • 经济管理
  • 高职高专
内容简介
  管理沟通是一门实践性很强的课程。本书将管理 沟通的理论知识与基本技能紧密结合,在理论阐述的 基础上注重提升读者的实际操作能力。任志霞主编的 《管理沟通双语教程》内容涵盖四大模块:一、管理 沟通基础,在提出基本概念的基础上,阐述有效沟通 的原理、沟通策略的选择;二、个人沟通技能,探讨 倾听和面谈技能、口头沟通中的演讲与视觉辅助手段 、笔头沟通中的商务信函写作;三、组织沟通技能, 介绍组织内部和外部沟通、会议组织与沟通;四、管 理沟通专题,包括非言语沟通、跨文化沟通以及冲突 沟通等。
     本书可作为高等院校经济管理类专业本科生、研 究生,以及MBA、EMBA相关课程的学习教材,也可作 为企业经营管理者的培训参考用书。
目录
Chapter 1 Introduction to Management Communication
Introduction
Section 1: Defining Communication
munication
nagement Communication
portance of Communication in an Organization
Section 2: Communication Process
munication Process
ans of Communication
Section 3: Communication Flows in an Organization
e Levels of Communication
munication Flow in Organizations
Section 4: Communication Barriers
munication Barriers
ercoming Communication Barriers
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 2 Communication Strategy
Introduction
Section 1: Communicator Strategy
at is Your Objective?
at Communication Style do You Choose?
at is Your Credibility?
Section 2: Audience Strategy
o are They?
at do They Know and Expect?
at do They Feel?
w Can You Motivate Them?
Section 3: Message Strategy
phasize Your Conclusion
anize Your Message
Section 4: Channel Choice Strategy
itten Channels
al-only Channels
ended Channels
Section 5: Culture Strategy
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 3 Listening and Feedback
Introduction
Section 1: Defining Listening
be a Good Listener is not Easy
fining Listening
stening is a Process
Section 2: Barriers of Listening
rriers of Listening
n Worst Listening Habits
Section 3: Effective Listening
fective Listening
ggestion for Effective Listening
Section 4: Feedback in Listening
wer of Feedback
tal Components to the Feedback
ving and Receiving Feedback
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 4 Speaking
Introduction
Section 1: Defining Speaking
ople Often Fear Before Making Presentations
w to Overcome the Fears
e Process of Speaking
ements of Speaking
rposes for Speaking
Section 2: How to Structure Speaking
eparing What to Say
eparing Your Notes
estions and Answers
her Speaking Situations
Section 3: Skills of Effective Speaking
Speak n’t Mumble
be n’t Talk on and on about Your Points
Look at Your n’t Avoid Looking at Your Listeners
Organize Your n’t Ramble
Use Visual Aids When n’t Rely Only on Speaking
Use Natural n’t be Stiff
Maintain a Comfortable n’t Rush or Dawdle
Vary Your Volume, Pitch, and n’t Talk without Showing
or Expression
Use Pauses n’t Stop and Start
n’t Ignore Your Listeners’ Gestures or Comments
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 5 Negotiation
Introduction
Section 1: Defining Negotiation
at is Negotiation?
rgain and Negotiation
aracters of Negotiation
ages of Negotiation
Section 2: The Principle of Negotiation
e History and Development of Principled Negotiation
incipled Negotiation
Section 3: Negotiation Strategy
e System for Negotiation Goal
ur Common Strategies
aracteristics of Different Engagement Strategies
Section4: The Skills of Successful Negotiation
eparing for a Successful Negotiation
yle is Critical
otion is Important
nding a Fair Compromise
gotiating Successfully
x Common Pitfalls to Avoid
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 6 Interview
Introduction
Section 1: Defining Interview
at is Interview?
erview Styles
Section 2: Job Interview
fore Interview
ring Interview
ter Interview
Section 3: Skills of Successful Interview
nners of Interview
swer Skills
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 7 Writing
Introduction
Section 1: Defining Writing
at is Writing?
iting Types
iting Process
Section 2: Principles of Writing
Section 3: Skills of Writing
Section 4: Business Letters
at is a Business Letter?
pes of Business Letter
w to Write a Business Letter
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 8 Organizational Communication
Introduction
Section 1: Defining Organizational Communication
storical Trends and the Increasing Importance of Organi
Communication
eoretical Perspectives
y Functions of Organizational Communication
Section 2: Internal Organizational Communication
nefits of Internal Communication
mon Causes of Problems in Internal Communications
y Principles to Effective Internal Organizational Communications
y Distinctions to Support Effective Internal Communications
Section 3: External Organizational Communication
blic Relations
dia Relations
putation Management
Section 4: Making Successful Organizational Communication
Communication Strategies, Systems, and Skills
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 9 Meeting
Introduction
Section 1: Defining Meeting
Section 2: When and How to Organize a Meeting
en to Call a Meeting?
w to Organize a Meeting
Section 3: Skills of Organizing Meeting
ose the Suitable Meeting Style
me Useful Meeting Tips
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 10 Nonverbal Communication
Introduction
Section 1: Defining Nonverbal Communication
at is Non-verbal Communication?
e Relation between Verbal and Nonverbal Communication
Section 2: Function of Nonverbal Communication
Section 3: Types of Non-verbal Communication
Section 4: Use Nonverbal Communication Successfully
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 11 Cross-cultural Communication
Introduction
Section 1: Defining Cross-cultural Communication
at is a Culture?
at is a Communication?
at is a Cross-cultural Communication?
Section 2: Functions of Cross-cultural Communication
Section 3: Barriers of Cross-cultural Communication
ysical Barriers
otional Barriers
rceptual Barriers
ltural Barriers
nguage Barriers
nder Barriers
Section 4: Strategy of Cross-cultural Communication
ow Yourself and Your Own Cultural Context
ow Your Audience and Match the Message to Their Commu
Needs and Styles
spect English Language Barriers
Mindful of the Whole Message you are Sending
spect Your Audience and Suspend Judgment
e Active Listening and Check for Understanding
t Authentically
n’t Spring Surprises
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference
Chapter 12 Conflict Management And Communication
Introduction
Section 1: Defining Conflict
1.A Definition of Conflict
ansitions in Conflict Views
assification of Conflicts
urces of Conflict in Organizations
Section 2: Analysis of Conflict Process
Section 3: Strategies and Techniques of Conflict Management
1.A Definition of Conflict Management
eps to Manage Conflict
rategies of Conflict Management
chniques of Conflict Management
Part One: Case Study
Part Two: Class Practice
Part Three: Discussion Questions
Part Four: Further Reading
Reference