- 经济科学出版社
- 9787505894990
- 1-3
- 67496
- 43174649-4
- 2012-07
- F74
- 经济管理
- 高职
内容简介
本教材在编写过程中，一反保守的递进式教学特点，采用了项目制的编写原则。按照外贸函电信件的类型，把整本教材分成了10个项目，每个项目又按照要求设置了几个模拟任务，以项目为导入，实行任务驱动的教学原则。让学生通过一个个项目的完成，不仅掌握了各种外贸信件的写作技能和特点，也系统地了解了整个外贸流程。
在每个项目的进行过程中，都按照需要穿插了大量的实例来帮助学生更好地了解信件的类型和实用情境。同时，在实例的选择上，编者针对市场上同类教材大多内容陈旧、材料生僻的特点，精选了一大批富有时代特色、大家很熟悉的例子来辅助学生理解。
在每个项目的进行过程中，都按照需要穿插了大量的实例来帮助学生更好地了解信件的类型和实用情境。同时，在实例的选择上，编者针对市场上同类教材大多内容陈旧、材料生僻的特点，精选了一大批富有时代特色、大家很熟悉的例子来辅助学生理解。
目录
Brief Introduction to Business Letters Brief Introduction to Business Letters The Layout of a Business Letter The Formats of a Business Letter Writing Principles (7C) Addressing Envelopes Learning More Mainly RevisionProject 1 Establishing Business Relations Brief Introduction Modeling Task 1 Modeling Task 2 Modeling Task 3 Modeling Task 4 Notes Useful Sentences Learning More Mainly RevisionProject 2 Enquiry and Reply Brief Introduction Modeling Task 1 Modeling Task 2 Notes Useful Sentences Learning More Mainly RevisionProject 3 Offer and Counter-offer Brief Introduction Modeling Task 1 Modeling Task 2 Modeling Task 3 Modeling Task 4 Modeling Task 5 Notes Useful Sentences Learning More Mainly RevisionProject 4 Order and Confirmation Brief Introduction Modeling Task i Modeling Task 2 Modeling Task 3 Modeling Task 4 Modeling Task 5 Modeling Task 6 Modeling Task 7 Notes Useful Sentences Learning More Mainly RevisionProject 5 Payment Brief Introduction Modeling Task 1 Modeling Task 2 Modeling Task 3 Modeling Task 4 Modeling Task 5 Modeling Task 6 Modeling Task 7 Notes Useful Sentences Learning More Mainly RevisionProject 6 Packing Brief Introduction The Structure of the Letter Modeling Task 1 Modeling Task 2 Modeling Task 3 Notes Useful Sentences Learning More Mainly RevisionProject 7 Shipment Brief Introduction Modeling Task 1 Modeling Task 2 Modeling Task 3 Modeling Task 4 Modeling Task 5 Modeling Task 6 Notes Useful Sentences Learning More Mainly RevisionProject 8 Insurance Brief Introduction Modeling Task 1 Modeling Task 2 Modeling Task 3 Modeling Task 4 Modeling Task 5 Notes Useful Sentences Learning More Mainly RevisionProject 9 Complaints, Claims and Settlements Brief Introduction The Principles of Writing a Letter for Claim Modeling Task 1 Modeling Task 2 Modeling Task 3 Modeling Task 4 Modeling Task 5 Modeling Task 6 Modeling Task 7 Notes Useful Sentences Learning More Mainly RevisionProject 10 Agency Brief Introduction Modeling Task 1 Modeling Task 2 Modeling Task 3 Notes Useful Sentences Learning More Mainly RevisionAppendix 1 世界通用电报缩写Appendix 2 常用外贸单据Appendix 3 外销员考试外贸英语真题(附答案)
