- 重庆大学出版社
 - 9787562430353
 - 67895
 - 43156013-5
 - 2012-12
 - H319.4
 - 英语
 - 本科
 
                            内容简介
                        
                        
                                《英语报刊阅读2(经济类)》是《求知高等学校英语专业系列教材》的一部分,目的是给学生提供英语报刊杂志中经济类题材的文章,扩大学生的知识面,使他们了解并跟踪经济世界及其发展动态。本书包括16个单元,每个单元包括3篇课文。课文A为课堂精读课文。为便于学生预习,课文A列附了详尽的生词解释、专业词汇解释和背景材料解释。课文B和课文C是同题材的扩展内容,教师可根据学生水平和课时多少,自主安排。除此之外,每个单元还包括了杂志简介、相关网站以及思考题等内容,供学生自学选用。本书供英语专业3、4年级学生使用,同时亦可作为具有相应英语水平的一般研究工作者、经济类专业学生的参考书或自修课本。                            
                            
                        
                            目录
                        
                        
                                Unit 1 Globalization  Text A: Why We Should Embrace Globalization  Text B: Globalization Opens Door to New Dangers  Text C: Survey Finds Support for Globalization, But amid Worries  Reading Skills Development 1 — The Reason Why We Should Read Our Assigned Texts in Advance of a ClassUnit 2 Evolution  Text A: Manufacturing Industrial Evolution  Text B: Wireless E-Business — the Evolution of a Revolution  Text C: Trends in Electronic Banking Evolution  Reading Skills Development 2 — Definitions of Main Heading and Subheading (1)Unit 3 Banking  Text A: What the Banks Must Do  Text B: M & A Lessons  Text C: Trichet Will Bring Best Practice to the ECB  Reading Skills Development 3 — Definitions of Main Heading and Subheading (2)Unit 4 Regional Economies  Text A: China: Westward Ho!  Text B: Shanghai — This Ain't China  Text C: China: Westward Ho!  Reading Skills Development 4 — Recognizing EnumerationsUnit 5 Intelleetual Property  Text A: Mine Games — Companies Are Coining Intellectual Property  Text B: Spy vs Spy  Text C: Intellectual Property  Reading Skills Development 5 — Recognizing Definitions and ExalnplesUnit 6 Business Crisis  Text A: In Iraqi War Scenario, Oil Is Key Issue: US Drillers Eye Huge Petroleum Pool  Text B: How Far Can It Fall?  Text C: Oil and Empire: Say No to the Oil War  Reading Skills Development 6 — Recognizing Signal WordsUnit 7 Strategies  Text A: Thinking Outside the Burger Box  Text B: A Five-step Business Continuity Plan for CEOs  Text C: Outside Directors Don't Mean Outsize Returns  Reading Skills Development 7 — Addition WordsUnit 8 Strategy Assessment  Text A: Strategy Assessment  Text B: Ebay Good Enron Bad  Text C: New Approaches to Strategy Formulation  Reading Skills Development 8 — Comparison or Contrast WordsUnit 9 Management  Text A: Managing Uncertainty  Text B: Security Firm Cycles around the Bad Times  Text C: Home Suite Home — What Recession?  Reading Skills Development 9 — Illustration WordsUnit 10 Business Ethics  Text A: Earon — A Case for Better Understanding of Cash Flows  Text B: Accounting after Anderson: What Has Changed, What Hash't  Text C: The Moral Advantage: How to Succeed in Business by Doing the Right Thing  Reading Skills Development 10 — Cause-and-Effect WordsUnit 11 Business Rules  Text A: Wal-Mart Rules  Text B: Beating the Odds  Text C: Four Ideas for Reforming Corporate Governance after Enron  Reading Skills Development 1 1 — Recognizing Main Ideas in Paragraphs and Short SelectionsUnit 12 Corporate Ownership  Text A: The Case for Going Private  Text B: Bourses Kick off Nordic M & A  Text C: American Airlines Plans to Buy TWA  Reading Skills Development 12 — The Value of Finding the Main IdeaUnit 13 Corporate Culture  Text A: When Something Is Rotten  Text B: Prosperous Entertaining for Business Success in UK  Text C: Dunkin' Donuts Redux  Reading Skills Development 13 — Knowing How to OutlineUnit 14 Entrepreneurs  Text A: The Next Picture Show  Text B: Increasing Personal Productivity  Text C: Graduates as Entrepreneurs  Reading Skills Development 14 — Knowing How to SummarizeUnit 15 Investor  Text A: The Suit Is Back in Business  Text B: Tips for Using Networking Skills to Attract Investors  Text C: Secret CIO: Dressing for Success in a Tough Economy  Reading Skills Development 15 — SkimmingUnit 16 Business Supervisor  Text A: Mind Your Own Business  Text B: Control That Anger!  Text C: Golden Business Ideas — Websites:First In, First Out  Reading Skills Development 16 — Rapid ReadingAppendices  Appendix 1  New Words in Each Unit  Appendix 2  Words Related to Business in Each Unit  Appendix 3  Background Knowledge in Each Unit  Appendix 4  The Nobel Prize in Economic Sciences  Appendix 5  World Currencies  Appendix 6  World's Top 10 Banks, 2003  Appendix 7  Forbes International 500, 2002  Appendix 8  Forbes 500, 2003  Appendix 9  List of Famous Entrepreneurs  Appendix 10  Worldwide Intellectual Property Offices and Organizations                            
                            
                        
                        
                        
                    














