21世纪大学商务英语综合教程（第一册） / 21世纪大学商务英语系列
￥35.00定价
作者： 王关富等
出版时间：2014年7月
出版社：复旦大学出版社
- 复旦大学出版社
- 9787309067873
- 1-3
- 75640
- 0051171038-6
- 平装
- 长16开
- 2014年7月
- 文学
- 外国语言文学
- F7
- 商务
- 本科
内容简介
《21世纪大学商务英语综合教程》具有以下特点：
（1）它是以教育部《大学英语课程教学要求》和即将颁布的《高等学校商务英语专业本科教学要求》为理论指导和编写依据的；
（2）在编写过程中充分考虑到了从高中到大学的英语教学的连贯性和递进性；
（3）整套教材遵循了“任务型教学”与“自主型学习”的教学理念与原则，重视外语教学的“输出”功能，重在培养学生的实际语言运用能力和在国际商务领域中的跨语言、跨文化、跨学科的交际能力；
（4）教材的各个环节体现了英语语言技能训练与国际商务专业知识学习的交叉与融合，并以英语语言技能训练为主、辅之以国际商务专业的基本知识与技能；
（5）教材充分体现了商务英语专业的学科交叉性、专业知识和技能的实用性以及教材在教学实践中的可操作性。
（1）它是以教育部《大学英语课程教学要求》和即将颁布的《高等学校商务英语专业本科教学要求》为理论指导和编写依据的；
（2）在编写过程中充分考虑到了从高中到大学的英语教学的连贯性和递进性；
（3）整套教材遵循了“任务型教学”与“自主型学习”的教学理念与原则，重视外语教学的“输出”功能，重在培养学生的实际语言运用能力和在国际商务领域中的跨语言、跨文化、跨学科的交际能力；
（4）教材的各个环节体现了英语语言技能训练与国际商务专业知识学习的交叉与融合，并以英语语言技能训练为主、辅之以国际商务专业的基本知识与技能；
（5）教材充分体现了商务英语专业的学科交叉性、专业知识和技能的实用性以及教材在教学实践中的可操作性。
目录
Unit 1 Business
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Fundamentals of Business
Part Three Task-based Learning
Text B A History of Business in the United States
Part Four General Learning
Text C Start a Service Business
Today's Quotes
Today's Tips
Unit 2 Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A The Practices of Successful Managers
Part Three Task-based Learning
Text B Reactive Management or
Predictive Management?
Part Four General Learning
Text C The Difference Between
Management & Leadership
Today's Quotes
Today's Tips
Unit 3 Companies
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Companies
Part Three Task-based Learning
Text B Should You Go E-Commerce?
Part Four General Learning
Text C The Organizational Structure
Today's Quotes
Today's Tips
Unit 4 Products
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A What Is a Product?
Part Three Task-based Learning
Text B The View of Products by the Japanese
Part Four General Learning
Text C Frito-Lay， Fritos & Lay's
Today's Quotes
Today's Tips
Unit 5 Service Industry
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Service Operations
Part Three Task-based Learning
Text B Services： What Are They， Anyway?
Part Four General Learning
Text C Singapore's Services Sector
Today's Quotes
Today's Tips
Unit 6 Advertising
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Advertising
Part Three Task-based Learning
Text B Should Advertisement Be Banned
Part Four General Learning
Text C The Societal Role
Today's Quotes
Today's Tips
Unit 7 Career Development
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Developing a Strategic Career Plan
Part Three Task-based Learning
Text B Career Planning Process
Part Four General Learning
Text C Story of Jerry Kan
Today's Quotes
Today's Tips
Unit 8 Communication Skills
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Better Communication：Why and How?
Part Three Task-based Learning
Text B Case Study of Communication
Part Four General Learning
Text C Cultural Differences in
Nonverbal Messages
Today's Quotes
Today's Tips
Unit 9 Business Environment
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Business Environment
Part Three Task-based Learning
Text B What Is Your Environment?
Part Four General Learning
Text C Cultural Awareness
Today's Quotes
Today's Tips
Unit 10 Economic Systems
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Economic Systems
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Fundamentals of Business
Part Three Task-based Learning
Text B A History of Business in the United States
Part Four General Learning
Text C Start a Service Business
Today's Quotes
Today's Tips
Unit 2 Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A The Practices of Successful Managers
Part Three Task-based Learning
Text B Reactive Management or
Predictive Management?
Part Four General Learning
Text C The Difference Between
Management & Leadership
Today's Quotes
Today's Tips
Unit 3 Companies
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Companies
Part Three Task-based Learning
Text B Should You Go E-Commerce?
Part Four General Learning
Text C The Organizational Structure
Today's Quotes
Today's Tips
Unit 4 Products
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A What Is a Product?
Part Three Task-based Learning
Text B The View of Products by the Japanese
Part Four General Learning
Text C Frito-Lay， Fritos & Lay's
Today's Quotes
Today's Tips
Unit 5 Service Industry
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Service Operations
Part Three Task-based Learning
Text B Services： What Are They， Anyway?
Part Four General Learning
Text C Singapore's Services Sector
Today's Quotes
Today's Tips
Unit 6 Advertising
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Advertising
Part Three Task-based Learning
Text B Should Advertisement Be Banned
Part Four General Learning
Text C The Societal Role
Today's Quotes
Today's Tips
Unit 7 Career Development
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Developing a Strategic Career Plan
Part Three Task-based Learning
Text B Career Planning Process
Part Four General Learning
Text C Story of Jerry Kan
Today's Quotes
Today's Tips
Unit 8 Communication Skills
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Better Communication：Why and How?
Part Three Task-based Learning
Text B Case Study of Communication
Part Four General Learning
Text C Cultural Differences in
Nonverbal Messages
Today's Quotes
Today's Tips
Unit 9 Business Environment
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Business Environment
Part Three Task-based Learning
Text B What Is Your Environment?
Part Four General Learning
Text C Cultural Awareness
Today's Quotes
Today's Tips
Unit 10 Economic Systems
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Economic Systems
