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出版时间:2016-01

出版社:高等教育出版社

获奖信息:“十二五”职业教育国家规划教材  

以下为《职业教育行业英语立体化系列教材——管理英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040446203
  • 1版
  • 89636
  • 41244495-2
  • 平装
  • 异16开
  • 2016-01
  • 301
  • 180
  • 文学
  • 外国语言文学
  • C93
  • 管理
  • 高职
内容简介

《管理英语》加强了对应用文等实用文体阅读能力的培养,将英语应用能力的训练具体体现于英语能力的培养之中,真正做到了“教、学、考”相互照应。此选题符合管理行业需求,选材贴近实际。

目录

 Unit 1 Management Functions
  Reading and Translating
  Reading A: Management Functions
  Reading B: A Letter of Appointment
  Simulated Writing — Business Letters
  Listening and Speaking — Establishing Business Relationship
 Unit 2 Personnel Management
  Reading and Translating
  Reading A: Current Assessment
  Reading B: Job Description
  Simulated Writing — Fax
  Listening and Speaking — Inquiry and Offer
 Unit 3 Finance Management
  Reading and Translating
  Reading A: Cash Management
  Reading B: AlfmaManufacturing Company Ine Statement
  Simulated Writing — Quotation
  Listening and Speaking — Order
 Unit 4 Quality Management
  Reading and Translating
  Reading A: Total Quality Management
  Reading B: Certificate of Origin
  Simulated Writing — Commercial Invoice
  Listening and Speaking — Setting up a Joint Venture
 Unit 5 Marketing Management
  Reading and Translating
  Reading A: Marketing
  Reading B: A CustomerizatioAd
  Simulated Writing — Bill of Exchange
  Listening and Speaking — Technology Transfer & Technical Cooperation
 Unit 6 Banking Management
  Reading and Translating
  Reading A: Electronic Banking
  Reading B: Letter of Credit
  Simulated Writing — Applicatiofor Letter of Credit
  Listening and Speaking — Payment
 Unit 7 Insurance Management
  Reading and Translating
  Reading A: Insurable Risks
  Reading B: Life Insurance Applicatioto the COUNCIL Life Insurance Company
  Simulated Writing m Insurance Policy
  Listening and Speaking — Insurance and Claim
 Unit 8 Securities Management
  Reading and Translating
  Reading A: The Stock Market
  Reading B: New York Stock Exchange (NYSE) Stocks Quotes
  Simulated Writing — Bill of Lading
  Listening and Speaking — Packing and Shipment
 Unit 9 International Trade
  Reading and Translating
  Reading A: Tariff Protection
  Reading B: Notice of Invitatiofor Bids
  Simulated Writing m Sales Contract
  Listening and Speaking — Signing a Contract
 Unit 10 Business Ethics
  Reading and Translating
  Reading A: Ethical Dilemmas
  Reading B: What Our Code Is All About
  Simulated Writing — Inter-office Memos
  Listening and Speaking — Management of a Joint Venture
 Glossary
 Phrases