商务英语阅读 / 高职高专现代服务业系列教材·商务英语系列
定价:¥39.00
                            								作者: 陈沧渊
出版时间:2010-08
出版社:厦门大学出版社
- 厦门大学出版社
 - 9787561535011
 - 100920
 - 65177781-5
 - 16开
 - 2010-08
 - F7
 - 商务英语
 - 高职
 
                            内容简介
                        
                        
                                本书共有23个单元、内容包括:国际贸易、国际营销、国际金融、国际商法、国际运输、国际投资、国际税收、国际技术转让、跨国财务管理、高科技产品营销、信息系统、商务沟通等,涵盖了商务活动的方方面面,教师在教学过程中可根据各高校不同专业、不同教学对象、不同的教学目标及课时量的差异对各单元内容进行取舍。 
                            
                            
                        
                            目录
                        
                        
                                Unit One: International Trade  Pre-reading activity  Text A  Text B  Text CUnit Two: Marketing  Pre-reading activity  Text A  Text B  Text CUnit Three : International Finance  Pre-reading activity  Text A  Text B  Text CUnit Four:International Business Law  Pre-reading activity  Text A  Text B  Text CUnit Five: International Transportation  Pre-reading activity  Text A  Text B  Text CUnit Six: International Investment  Pre-reading activity  Text A  Text B  Text CUnit Seven: International Taxation  Pre-reading activity  Text A  Text B  Text CUnit Eight:International Technology Transfer   Pre-reading activity  Text A   Text B  Text CUnit Nine: Multinational Financial Management  Pre-reading activity  Text A  Text B  Text CUnit Ten: Marketing High-Tech Products  Pre-reading activity  Text A  Text B  Text CUnit Eleven: Information System  Pre-reading activity  Text A  Text B  Text CUnit Twelve: Business Communication  Pre-reading activity  Text A  Text B  Text CUnit Thirteen: Advertising Media  Pre-reading activity  Text A  Text B  Text CUnit Fourteen: Leadership  Pre-reading activity  Text A  Text B  Text CUnit Fifteen: Corporate Culture  Pre-reading activity  Text A  Texf B  Text CUnit Sixtee: Brand Management  Pre-reading activity  Text A   Text B  Text CUnit Seventeen: Merger, Acquisition and Restructuring  Pre-reading activity  Text A  Text B  Text CUnit Eighteen: Working Through Cross Culture  Pre-reading activity  Text A  Text B   Text CUnit Nineteen: Consumer Behavior  Pre-reading activity  Text A  Text B  Text CUnit Twenty: Globalization  Pre-reading activity  Text A  Text B  Text C Unit Twenty-One: Corporate Strategy  Pre-reading activity  Text A   Text B  Text C Unit Twenty-Two: Business Tourism  Pre-reading activity  Text A  Text B  Text CUnit Twenty-Three: Electronic Commerce  Pre-reading activity  Text A  Text B  Text C                            
                            
                        
                        
                        
                    









