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出版时间:2010-06

出版社:高等教育出版社

以下为《当代商学概论(英文版)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040248036
  • 1版
  • 106796
  • 46243476-2
  • 平装
  • 异16开
  • 2010-06
  • 422
  • 281
  • 文学
  • 外国语言文学
  • 英语、商务类
  • 本科
目录
Chapter 1 Contemporary Business: Some Basic Concepts
1.1 Foundation of Contemporary Business
1.1.1 Business and business activities
1.1.2 Business and business people
1.2 Economic Forces Affecting Business
1.2.1 Competition
1.2.2 Supply and demand
1.3 The Business Environment
1.3.1 The socio-cultural environment
1.3.2 The economic environment
1.3.3 The political environment
1.3.4 The technological environment
1.3.5 The competitive environment
1.3.6 The physical environment
1.3.7 The global business environment
1.4 How Government Affects Business Activities
Chapter 2 Sole Proprietohip and Partnehip
2.1 Aspects of Small Businesses
2.1.1 Some basic facts about small businesses
2.1.2 Get prepared to leap into your business
2.1.3 Three common ways of establishing a small business
2.1.4 Small business operatio and management
2.1.5 Contributio of small business to the society
2.2 Entrepreneu and Entrepreneuhip
2.2.1 Entrepreneu and entrepreneurial teams
2.2.2 Entrepreneurial characteristics: peonal qualities of an
entrepreneur
2.3 Sole Proprietohip
2.3.1 Advantages of sole proprietohip
2.3.2 Disadvantages of sole proprietohip
2.4 Partnehip
2.4.1 Major types of partnehip
2.4.2 Steps of establishing a partnehip
2.4.3 Elements of a good partnehip agreement
2.4.4 Advantages and disadvantages of partnehip
Chapter 3 Corporation Start-up and Expaion
3.1 Basic Aspects of Corporatio
3.1.1 Corporatio and their common characteristics
3.1.2 Classification of corporatio
3,1.3 Major types of corporatio in the US
3.1.4 Other types of corporatio
3.2 Advantages and Disadvantages of General Corporatio
3.2.1 Advantages of general corporatio
3.2.2 Disadvantages of general corporatio
3.3 The Establishment and Corporate Structure of a Corporation
3.3.1 Steps of launching a corporation
3.3.2 Corporate structure
3.4 Merge and Acquisitio
3.4.1 How merge occur
3.4.2 Current trends in merge and acquisitio
3.5 Other Types of Business Organization
3.5.1 Syndicates and technical partnehips
3.5.2 Cooperatives
3.5.3 Franchises
……
Chspter 4 Social Respoibility and Business Behavior
Chapter 5 International Trade and Global Markets
Chapter 6 Management Fundamentals and Planning
Chapter 7 Organizing and Organizational Design
Chapter 8 Staffing and Human Resources Management
Chapter 9 Leading and Organizational Communication
Chapter 10 Controlling and Quality Management
Chapter 11 Manufacturing and Service Operatio Management
Chapter 12 Marketing and Coumer Networks
References
Glossary