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 Chapter 1 Setting Up a Business
  Sole Proprietorship
  Partnership
  Corporation
  S Corporation and Limited Liability Company
  A Special Form: Franchising
  Exercises
 Chapter 2 Marketing: An Overview
  Origin of Marketing
  Functions of Marketing
  Marketing Mix
  Marketing Environment
  Market Segmentation
  Exercises
 Chapter 3 Products and Pricing
  Types of Products
  Development of New Products
  Product Life Cycle
  Pricing
  Exercises
 Chapter 4 Channels of Distribution
  Common Channels of Distribution
  The Cost and Value of Intermediaries
  Physical Distribution
  Exercises
 Chapter 5 Promotion
  Advertising
  Personal Selling
  Sales Promotion
  Public Relations and Publicity
  Word of Mouth
  Exercises
 Chapter 6 Money and Banking
  What Is Money?
  What Does Money Do?
  Types of Money
  The Financial System
  Money Supply and the Federal Reserve System
  Exercises
 Chapter 7 Financing
  Short-term Financing
  Long-term Sources of Funds
  Debt or Equity Financing?
  Features of Bonds
  Features of Stock
  Exercises
 Chapter 8 Accounting
  Balance Sheet
  Income Statement
  Exercises
 Chapter 9 The Securities Market
  Primary and Secondary Markets
  Buying and Selling Stocks
  Bulls and Bears
  The Bond Market
  Who Buy Securities?
  Exercises
 Chapter 10 Risk Management and Insurance
  Approaches to Managing Business Risks
  Insurance and Its Principles
  Insurable Risks
  Insurance for Business
  Fidelity and Surety Bonds
  Exercises
 Chapter 11 Business Law
  Types of Law
  Contract Law
  Tort Law
  Property Law
  Warranty
  Negotiable Instruments
  Agency Law
  Business Bankruptcy
  Exercises
 Chapter 12 International Business
  Why Trade with Other Countries?
  Other Ways to Go Global
  Special Issues in International Business
  Exercises
 Chapter 13 Managing Business Enterprises
  Management Functions
  Management Levels and Skills
  Sources of Managers
  The Building Blocks of Organizational Structure
  Organizational Decision Making
  Organizational Structures
  Informal Organization
  The Strategic Management Process
  Exercises
 Chapter 14 Human Resources Management
  Planning for Human Resources
  Staffi ng
  Training and Developing Employees
  Demoting and Terminating Employees
  Compensating Employees
  Exercises
 Chapter 15 Motivating and Leading Employees
  The Classical Theory
  The Hawthorne Studies
  Maslow’s Hierarchy of Human Needs
  Herzberg’s Two-factor Theory
  McGregor’s Theory X and Theory Y
  Vroom’s Expectancy Theory
  Strategies for Motivating Employees
  Leadership
  Exercises
 Chapter 16 Information Management
  Information vs. Data
  What Is Information Technology?
  How Information Technology Helps Business
  The Tangible Technology: Hardware
  The Intangible but Crucial: Software
  Application Programs
  Network
  The Management Information System (MIS)
  MIS and Managers
  MIS and the Management as a Whole
  Security Issues
  Exercises
 Chapter 17 The Environment and Responsibilities
  Factors of Production
  Types of Economic System
  Economic Goals and How to Measure Their Attainment
  The Roles of Government
  The Market and Competition
  The Importance of Profi ts
  The Responsibility of Business
  Exercises
 Chapter 18 Careers in Business
  Self-evaluation
  Career Opportunities in Business
  Successful Job Hunting
  Exercises
 Appendix A Key to Exercises of Cloze and Scrambled Sentences
 Appendix B Key to Translation and Discussion
 Appendix C References