- 同济大学出版社
- 9787560855011
- 118404
- 2014年8月
- 未分类
- 未分类
- H31
内容简介
李玉香、陈夏南主编的《综合商务英语》的整体教学目标是培养学习者的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应与发展能力以及综合运用各种知识、技能和策略解决商务场景实际问题的能力。
教材内容的选取围绕话题展开，话题的选取指导线为学生“走出校门一走上社会一走进公司和商务场景一从公司低层走向高层一自主创业一国际商务竞争”层层成长历程中所需要的知识、理论、技能和策略。教材排版精美、图文并茂、备有MP3等学习资源，包括听力材料、录音文本、练习答案和PPT、电子教案，下载网址：同济大学出版社下载中心http：//www．．cn/xiazaizhongxin．
本教材适用对象为中高级英语学习者，可作为公共英语研究生选修教材，MBA学生选修教材，英语专业选修教材、商务英语专业教材，也可作为大学英语选修教材，还可作为商界人士学习使用或相关行业培训教材。
教材内容的选取围绕话题展开，话题的选取指导线为学生“走出校门一走上社会一走进公司和商务场景一从公司低层走向高层一自主创业一国际商务竞争”层层成长历程中所需要的知识、理论、技能和策略。教材排版精美、图文并茂、备有MP3等学习资源，包括听力材料、录音文本、练习答案和PPT、电子教案，下载网址：同济大学出版社下载中心http：//www．．cn/xiazaizhongxin．
本教材适用对象为中高级英语学习者，可作为公共英语研究生选修教材，MBA学生选修教材，英语专业选修教材、商务英语专业教材，也可作为大学英语选修教材，还可作为商界人士学习使用或相关行业培训教材。
目录
Part One Business Communicati 商务沟通技能
Unit 1 Oral Presentation口头报告
Learning Objecfives学习目标
Speaking Activities口语活动
A．Tips of Public Speaking公共演讲技巧
B．Steps of Oral Presentation口头报告步骤
Listening Activities听力活动
A．How to Overcome Stage Fright如何克服怯场
B．A Company Identity Presentation一场公司形象报告
Skill-Building Strategies：Business Presentation技能建构策略：商务演讲
The Three—Step Process for Developing Oral Presentations
Classic Presentation Structure
Composing Your Presentation
Delivery and Style
Presentation Assessment Form
Handling Questions Responsively
Oral Functions Bank口语实用句型
Business English Activities商务英语活动
Practical Business Writing：Bnsiness Letter Int
实用商务写作：商务信函介绍
Notes注释
Unit 2 Communicating and Networking交流与联络
Learning Objectives学习目标
Speaking Activities口语活动
A．Talking About Communication谈论交流
B．What Is Socializing？何谓社交？
Listening Activities听力活动
A．Small Talks闲聊
B．Five Tips on Social Networking for
网络社交商务五种技巧
Skill—Building Strategies：Communicating and N
技能建构策略：交流与联络
Communication and Career Success
Effective Communication
Using Technologies to Improve Business Communication
Fundamentals of Social Networking
Three Emerging Trends
How to Use Facebook for Business
Oral Functions Bank口语实用句型
Business English Activities商务英语活动
Practical Business Writing：Job Appficatio
实用商务写作：工作应聘函
Notes注释
Unit 3 Job Interview工作面试
Learning Objectives学习目标
Speaking Activities口语活动
A．Tips for Acing the Job Interview工作面试取胜技巧
B．Is This a Good Candidate for the Job？这个应聘人合适吗？
Listening Activities听力活动
A．An Extract of a Job Interview工作面试情景片断
B．Unforgettable Interview Experience难忘的面试经历
Skill—Building Strategies：Job
技能建构策略：工作面试
Interview Concept
Interviewer Preparation
Interview Structure
Interviewer Goals and Expectations
Strategies in Answering Interview Questions
Oral Functions Bank口语实用句型
Business Engfish Activities商务英语活动
Practical Business Writing：
实用商务写作：简历
Notes注释
Part Two Business Theories and Applications 商务理论与应用
Unit 1 Oral Presentation口头报告
Learning Objecfives学习目标
Speaking Activities口语活动
A．Tips of Public Speaking公共演讲技巧
B．Steps of Oral Presentation口头报告步骤
Listening Activities听力活动
A．How to Overcome Stage Fright如何克服怯场
B．A Company Identity Presentation一场公司形象报告
Skill-Building Strategies：Business Presentation技能建构策略：商务演讲
The Three—Step Process for Developing Oral Presentations
Classic Presentation Structure
Composing Your Presentation
Delivery and Style
Presentation Assessment Form
Handling Questions Responsively
Oral Functions Bank口语实用句型
Business English Activities商务英语活动
Practical Business Writing：Bnsiness Letter Int
实用商务写作：商务信函介绍
Notes注释
Unit 2 Communicating and Networking交流与联络
Learning Objectives学习目标
Speaking Activities口语活动
A．Talking About Communication谈论交流
B．What Is Socializing？何谓社交？
Listening Activities听力活动
A．Small Talks闲聊
B．Five Tips on Social Networking for
网络社交商务五种技巧
Skill—Building Strategies：Communicating and N
技能建构策略：交流与联络
Communication and Career Success
Effective Communication
Using Technologies to Improve Business Communication
Fundamentals of Social Networking
Three Emerging Trends
How to Use Facebook for Business
Oral Functions Bank口语实用句型
Business English Activities商务英语活动
Practical Business Writing：Job Appficatio
实用商务写作：工作应聘函
Notes注释
Unit 3 Job Interview工作面试
Learning Objectives学习目标
Speaking Activities口语活动
A．Tips for Acing the Job Interview工作面试取胜技巧
B．Is This a Good Candidate for the Job？这个应聘人合适吗？
Listening Activities听力活动
A．An Extract of a Job Interview工作面试情景片断
B．Unforgettable Interview Experience难忘的面试经历
Skill—Building Strategies：Job
技能建构策略：工作面试
Interview Concept
Interviewer Preparation
Interview Structure
Interviewer Goals and Expectations
Strategies in Answering Interview Questions
Oral Functions Bank口语实用句型
Business Engfish Activities商务英语活动
Practical Business Writing：
实用商务写作：简历
Notes注释
Part Two Business Theories and Applications 商务理论与应用
