Chapter 1Industry Background
UNIT 1Digital Contemporary Life3
Text ADisney Buys Pixar3
Text BChinese Make Big Push into Animation9
Text CWeChat: The Chinese Chat App Stealing Weibos
Thunder12
Reading Material7 Lessons You Can Learn from Shooting
with a Camera Phone15
UNIT 2The Rise of Digital Media Industry19
Text ADigital Art in China19
Reading MaterialWall Street Has Made Hillary Clinton a
Millionaire22
Chapter 2Art Background
UNIT 3Dadaism27
Text ADadaism27
Reading MaterialDuchamp31
UNIT 4Pop Art34
Text APop Art Pioneer Richard Hamilton Dies at the Age
of 8934
Text BRestless Genius: Pablo Picasso37
Text CAndy Warhol and the Can That Sold the World by Gary
Indiana40
Reading Material“My Mind Split Open”: Andy Warhols
Exploding Plastic Inevitable44[1][2][1][3]UNIT 5Montage47
Text AMontage （filmmaking）47
Reading MaterialTaxi Driver （1976）51
Reading MaterialAvatar 3D Film Employs Cutting Edge Visual Effects54
Chapter 3Technical Elements
UNIT 6Overview Of Computer61
Text AEvolution of Computer61
Reading MaterialWho Invented the Computer?68
UNIT 7Multimedia Computer Technology72
Text AWindows Media Player 1272
Text BAdobe Fast Facts77
Text CAdobe Character Animator80
Reading MaterialWe Had No Idea84
UNIT 8Computer Graphics87
Text AApples First Macintosh Turns 2587
Text BHow Mandelbrots Fractals Changed the World90
Reading MaterialListening to Geometry93
Reading MaterialThe Backbone of Fractals: Feedback and the Iterator95
Chapter 4Professional Outlook
UNIT 9Virtual Reality99
Text ABuilding a Digital Museum99
Text B5 Ways Virtual Reality Will Change Education102
Text CDont Compare Virtual Reality to the Smartphone107
Reading Material“Chinas Google” Baidu is Making Smart Glasses110
UNIT 10Augmented Reality112
Text A7 Ways Augmented Reality Will Improve Your Life112
Text BCan Augmented Reality Help Save the Print Publishing Industry?117
Text C（geolocation + augmented reality + QR codes） Libraries120
Reading MaterialGPS App Keeps Drivers Eyes on the Road123
UNIT 11New Media Advertisement126
Text AMobile Advertising Is Soaring While Newspapers Continue Their
Inexorable Decline126
Text B8 Reasons to Join the Digital Media and Advertising Industry129
Reading MaterialWhat is Digital Media?132
UNIT 12UI135
Text ARealism in UI Design135
Text BExperience vs Function—a Beautiful UI is Not Always the Best UI139
Reading MaterialEyeCatching Mobile App Interfaces with Sleek Gradient
Effect142
UNIT 13Web Design151
Text ADesign Trend: Ghost Buttons in Website Design151
Text BHow To Create a Web Design Style Guide156
Reading Material11 Web Design Trends for 2016164
UNIT 14Information Design171
Text AWhat Is Information Design?171
Text BPhysical, Cognitive, and Affective: A Threepart Framework for
Information Design176
Reading MaterialAudible Information Design in the New York City Subway
System: A Case Study180
UNIT 15Architectural Animation184
Text AMaking of Phoenix & Vieques House Animation184
Reading MaterialArchitecture Software197
UNIT 16Visual Communication200
Text AType Basics200
Reading MaterialStyle Tiles and How They Work205
UNIT 17Online Game211
Text AAngry Wingless Birds are Taking Over211
Reading MaterialApple Buys Star Wars Tech Firm Faceshift to up Its VR
Game219
Reading MaterialMicrosoft Pays $2.5bn for Minecraft Maker Mojang220
参考文献224