Unit 1　Business Negotiation
　Text A　Musashi-Style Negotiations in Business -- Set the Game Board before the Battle Begins
　Text B　Negotiate Like a Car Salesman: Five Tactics to Help You Win Every Time
　Case Study　Five Negotiation Tips from Steve Jobs
Unit 2　Public Relations
　Text A　How to Ride a Storm
　Text B　Why PR Is the Prescription
　Case Study　How Apple Broke the PR Rules -- and Got Away with It
Unit 3　Green Business
　Text A　Desso -- Eeo-Effectiveness and the Triple Top Line
　Text B　The New Language of Sustainability: Risk and Resilience
　Case Study　BMW's Project i and the Future of Fun, Sustainable Mobility
Unit 4　Human Resources
　Text A　Turning the Tables on Success
　Text B　In Praise of HR: The Soft Stuff Can Actually Lead to Some Hard Competitive Advantage
　Case Study　Building an International Talent Pipeline
Unit 5　Business Communication
　Text A　Conversations Can Save Companies
　Text B　Digital Boosts Internal Communications
　Case Study　Lessons in Crisis Communication: An Analysis of BP's Response to the Gulf Oil Disaster
Unit 6　Corporate Social Responsibility
　Text A　What Businesses Owe the World: Then and Now
　Text B　First, Make Money. Also, Do Good
　Case Study　Gap Spearheads New Alliance for Bangladeshi Worker Safety
Unit 7　Consumer Behavior
　Text A　Three Ways to Predict What Consumers Want before They Know It
　Text B　How Consumers Fool Themselves into Thinking They've Made Good Purchases
　Case Study　How Ikea Seduces Us
Unit 8　Entrepreneurship
　Text A　Startup Advice from Seven Successful Entrepreneurs
　Text B　Entrepreneurship: A Working Definition
　Case Study　Can Chicago Be the Next Silicon Valley7
Unit 9　Branding Strategy
　Text A　If You Love Your Brand, Set It Free
　Text B　Business Branding: Why You Can't Ignore the Value of Being ""Cool""
　Case Study　A Brick by Brick Brand Revival
Unit 10　Business Strategy
　Text A　Why Wal-Mart Is like a Forest
　Text B　Battle-Test Your Innovation Strategy
　Case Study　Target the Right Market
Appendix A　Glossary
Appendix B　Idioms & Expressions