当代商务英语综合教程（4）（第2版）
定价：￥39.00
作者： 何兆熊
出版时间：2016-01
最新印次日期：2025-4
出版社：华东师范大学出版社
“十二五”职业教育国家规划教材
- 华东师范大学出版社
- 9787567517691
- 2版
- 131444
- 68265986-7
- 16开
- 2016-01
- 教育与体育大类
- 语言类
- F7
- 商务英语
- 高职
作者简介
内容简介
本教材初版针对新形势对技能型人才的需要，及高职高专商务英语学生大量增加而配套合适教材匮乏，专门编写。教材吸取任务型教学理念，语言与商务并重，重在培养学生职业能力。修订版教材替换了近一半的选材，保证教材的时代感和典型性并重；根据初版教材使用情况精简内容，更符合教学实际。
目录
Unit 1
Text A How the Credit Card
Captured America
Language m Use
Text B Lloyd's of London
Unit 2
Text A Magazines
Language in Use
Text B How Can You Survive
Parties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where Your
Brand Is?
Unit 4
Text A Influencing Bosses and
Making Friends
Language in Use
Text B Boeing vs Airbus: This
Time It's War
Unit 5
Text A Hands-on Help
Language in Use
Text B The Securities Exchange
Unit 6
Text A Virtual-Relationship
Oddities
Language m Use
Text B How to Raise Business
Finance
Unit
7
Text A Action Will Be Taken
Language in Use
Text B A Tangle of Tapes
Unit
8
Text A What Are Organisational
Myths?
Language in Use
Text B Foreign Exchange Trading
Unit 9
Text A How Markets Move Space
Language in Use
Text B International Taxation
Unit 10
Text A Against the Odds
Language in Use
Text B Young Dreams
Unit 11
Text A McDonald's 24/7
Language in Use
Text B Sales Management
Unit 12
Text A Choose Optimism
Language m Use
Text B Understanding Hostile
Customers
Unit 13
Text A Reading to Make Us Glad
Language m Use
Text B Sharing Losses through
Insurance
Unit 14
Text A Waking Up
Language in Use
Text B Exporting and Importing of
Natural Resources
Appendix
Selected Readings
Glossary
Text A How the Credit Card
Captured America
Language m Use
Text B Lloyd's of London
Unit 2
Text A Magazines
Language in Use
Text B How Can You Survive
Parties?
Unit 3
Text A Business Travelers
Language in Use
Text B Do You Know Where Your
Brand Is?
Unit 4
Text A Influencing Bosses and
Making Friends
Language in Use
Text B Boeing vs Airbus: This
Time It's War
Unit 5
Text A Hands-on Help
Language in Use
Text B The Securities Exchange
Unit 6
Text A Virtual-Relationship
Oddities
Language m Use
Text B How to Raise Business
Finance
Unit
7
Text A Action Will Be Taken
Language in Use
Text B A Tangle of Tapes
Unit
8
Text A What Are Organisational
Myths?
Language in Use
Text B Foreign Exchange Trading
Unit 9
Text A How Markets Move Space
Language in Use
Text B International Taxation
Unit 10
Text A Against the Odds
Language in Use
Text B Young Dreams
Unit 11
Text A McDonald's 24/7
Language in Use
Text B Sales Management
Unit 12
Text A Choose Optimism
Language m Use
Text B Understanding Hostile
Customers
Unit 13
Text A Reading to Make Us Glad
Language m Use
Text B Sharing Losses through
Insurance
Unit 14
Text A Waking Up
Language in Use
Text B Exporting and Importing of
Natural Resources
Appendix
Selected Readings
Glossary
