外贸英语函电 / “十三五”高等教育课程改革项目研究成果
定价:¥42.00
                            								作者: 郑志明主编
出版时间:2017-03
出版社:北京理工大学出版社
- 北京理工大学出版社
 - 9787568237192
 - 1
 - 148909
 - 63240573-4
 - 16开
 - 2017-03
 - 300
 - 财经商贸大类
 - F75
 - 国际贸易实务
 - 高职
 
                                作者简介
                            
                            
                                                                                        
                            内容简介
                        
                        
                                本书适合高等院校学生使用。本书设计了客户开发、交易磋商、业务达成、付款方式、合同履行以及售后服务六大模块,共由14个章节、36个任务组成。其中,第1章简要介绍了外贸电子邮件的基本格式、注意要素、写作原则以及外贸电子邮件的管理方法。第2-14章分别详细介绍外贸进出口流程的主要环节:建立业务关系、资信调查、促销、代理、询盘与回复、报盘与还盘、采购订单、付款方式、合同订立、包装、装运、保险以及索赔理赔等。                            
                            
                        
                            目录
                        
                        
                                Module 1  Customer Development  Chapter I  Basic Knowledge About Business Email Writing    Task 1  How to Write a Business Email    Task 2  How to Manage Business Emails  Chapter 2  Establishment of Business Relations    Task 3  Seeking Business Cooperations    Task 4  Replying to Emails Regarding Business Contacts  Chapter 3  Credit &Status Enquiry    Task 5  Making a Credit & Status Enquiry    Task 6  Replying to Credit & Status Enquiry  Chapter 4  Sales Promotion    Task 7  Writing Sales Promotion Emails  Chapter 5  Agency    Task 8  Applying for Sole Agency    Task 9  Responding to Sole Agency ApplicationsModule 2  Enquiries and Offers  Chapter 6  Enquiries and Replies    Task 10  Making Enquiries    Task 11  Replying to Enquiries   Chapter 7  Offers and Counter Offers    Task 12  Making Offers    Task 13  Making Counter OffersModule 3  Conclusion of Business  Chapter8  Purchasing Orders    Task 14  Placing an Order    Task 15  Responding to an OrderModule 4  Payment Terms  Chapter 9  Payment Terms    Task 16  Negotiating Payment Terms    Task 17  Establishing an L/C    Task 18  Checking and Amending an L/C    Task 19  Extending an L/CModule 5  Contracts and Their Execution  Chapter 10  Contracts    Task 20  Signing an S/C    Task 21  Amending an S/C    Task 22  Cancelling an S/C  Chapter 11  Packing    Task 23  Advising Packing Details    Task 24  Responding to Packing Methods  Chapter 12  Shipment    Task 25  Sending Shipping Instructions    Task 26  Urging Timely Shipment    Task 27  Proposing Part Shipment & Transshipment    Task 28  Sending Shipping Advice  Chapter 13  Insurance    Task 29  Introducing Insurance Terms    Task 30  Effeeting Insurance    Task 31  Demanding Excessive Insurance    Task 3:2  Responding to Emails Concerning InsuranceModule 6  Complaints, Claims & Settlements  Chapter 14  Complaints, Claims &Settlements    Task 33  Making Complaints    Task 34  Filing Claims    Task 35  Responding to Complaints    Task 36  Settling ClaimsAppendixesReferences                            
                            
                        
                        
                        
                    












