Chapter 1 Introduction to International Travel and Tourism
　Learning Objectives
　Introduction
　Definition of Tourism
　Characteristics of Tourism
　Factors Influencing Tourism
　Definition of International Tourist and International Tourism
　Development of International Tourism
　Restrictions on International Travel
　International Tourism Organizations
　Review Questions
　Internet Exercises
Chapter 2 Themes in Tourism
　Learning Objectives
　Introduction
　Adventure Tourism
　Business Tourism
　Cruise Tourism
　Culinary Tourism
　Cultural and Heritage Tourism
　Dark Tourism
　Ecotourism
　Educational Tourism
　Event Tourism
　Farm Tourism and Agri-tourism
　Film-induced Tourism
　Health, Wellness and Spa Tourism
　Medical Tourism
　Religious Tourism
　Rural Tourism
　Senior Tourism
　Shopping and Retail Tourism
　Sports Tourism
　Urban Tourism
　Wildlife Tourism
　Review Qusetions
　Internet Exercises
Chapter 3 Attractions and Entertainment
　Learning Objectives
　Introduction
　Historical Background
　Definition and Typology of an Attraction
　Amusement and Theme Parks
　Animal Attractions
　Events as Attractions
　Historic Places/Sites
　Museums
　Non-purpose-built Attractions
　Destinations
　Attributions of Attractions
　Review Questions
　Internet Exercises
Chapter 4 Lodging and Commercial Foodservice
　Learning Objectives
　Introduction
　Lodging
　Commercial Foodservice
　Review Questions
　Internet Exercises
Chapter 5 Transportation
　Learning Objectives
　Introduction
　Travel by Air
　Travel by Train
　Travel by Car
　Travel by Bus and Coach
　Travel by Bicycle
　Travel by Water
　Review Questions
　Internet Exercises
Chapter 6 Business of Tour Operations
　Learning Objective
　Introduction
　What Tour Operation Do
　Main Categories of Tour Operation
　Putting the Package Together
　Contracting
　Tour Operators' Strategies
　Review Questions
　Internet Exercises
Chapter 7 Tourism Impacts
　Learning Objectives
　Introduction
　Key Perspectives of Tourism Impacts
　Economic Impacts
　Economic Instability
　Socio-cultural Impacts
　Environmental Impacts
　Review Questions
　Internet Exercises
Chapter 8 Market Concept and International Tourism Marketing
　Learning Objectives
　Introduction
　Definitions of Marketing
　Definition of Tourism Marketing
　Importance of Marketing Focus
　Tourism and International Marketing
　Destinations in the Global Market
　Evolution of Marketing and Tourism Marketing
　SWOT Analysis
　Strategy
　Marketing Mix
　Review Questions
　Internet Exercises
Chapter 9 Destination Planning and Branding
　Learning Objectives
　Introduction
　Emergence of the Destination
　Defining Destinations
　Destination Planning
　Destination Image
　Destination Marketing Strategy
　Destination Branding
　Technology
　Destination Marketing Organizations
　Review Questions
　Internet Exercises
Chapter 10 Travel Experience
　Learning Objectives
　Travel in the West Coast of USA
　Travel in the East Coast of USA
　Review Questions
　Internet Exercises
References