前辅文
 Chapter1 Communication: An Intercultural Perspective
  I. Basics of Human Communication
   1. Needs and Purposes for Communication
   2. Definition of Communication
   3. The Scope and Classification of Communication
   4. The Process of Communication
  II. Business Communication
   1. Defining Business Communication
   2. Internal and External Communication
   3. Formal and Informal Communication
   4. The Role of Communication in Business
  III. Intercultural Communication
   1. Defining the Terms
   2. Intercultural Communication as a Phenomenon
   3. Intercultural Communication as a Discipline
  IV. Learning Intercultural Business Communication
   1. The Importance of Learning IBC
   2. The Complexity in Learning IBC
   3. Intercultural Communication Competence
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Chapter2 Understanding Cultures and Their Values
  I. The Nature of Culture
   1. Definitions of Culture
   2. Characteristics of Culture
  II. The Basics of Cultural Values
   1. Definition of Value
   2. Priorities of Cultural Values
  III. Understanding Cultural Patterns
   1. Kluckholn and Strodtbeck’s Value Orientations
   2. Hofstede-Bond’s Value Dimensions
   3. The GLOBE Study
   4. Hall’s High-and Low-Context Orientation
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand your Knowledge
 Chapter3 Comprehending Verbal Communication
  I. The Basics of Language
   1. Language Variations
   2. Moving Between Languages
   3. The Relationship Between Language and Culture
  II. Meanings of Words
   1. Denotational Meanings and Connotational Meanings
   2. Comparing Chinese and English Word Meanings
  III. Speech Acts and Politeness Across Cultures
   1. Pragmatic Rules and Politeness
   2. Comparing Chinese and English Speech Acts
  IV. Discourse Pattern Across Cultures
   1. Cultural Thought Patterns (CTPs)
   2. Comparing Chinese and English Discourse Patterns
  V. Verbal Styles
   1. Characteristics of Verbal Styles
   2. Comparing Chinese and English Verbal Styles
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand your knowledge
 Chapter4 Perceiving Nonverbal Communication
  I. The Basics of Nonverbal Communication
   1. Defining Nonverbal Communication
   2. Comparing Verbal and Nonverbal Communication
   3. Functions of Nonverbal Communication
  II. Cultural Impact on Nonverbal Communication
   1. Body Movement
   2. Eye Contact
   3. Touch
   4. Smell
   5. Paralanguage
   6. Spatial Language
   7. Temporal Language
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Chapter5 Intercultural Business Writing
  I. The Importance of Writing in Intercultural Business Communication
   1. Be Aware of the Importance of Writing in Business
   2. Be Aware of the Cultural Differences in the Conventions of Business Writing
  II. Cultural Consideration in Planning Business Messages
   1. Defining Purpose
   2. Analyzing Intercultural Audiences
   3. Selecting a Channel and Medium
  III. Cultural Consideration in Organizing Business Messages
   1. Organizing Routine, Good-news, and Goodwill Messages
   2. Organizing Bad-news Messages
   3. Organizing Persuasive Messages
   4. Organizing Reports
   5. Organizing Employment Messages
  IV. Cultural Consideration in Format and Layout of Business Letters
  Key terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Chapter6 Intercultural Business Etiquette and Protocol
  I. The Importance of Appropriate Etiquette and Protocol
  II. Defining Business Etiquette and Protocol
  III. Cultural Differences in Business Etiquette and Protocol
   1. Initial Business Relationships
   2. Social Entertainment
   3. Gift-giving Etiquette
   4. Business Dress
   5. Business Scheduling
   6. The Use of Humor
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Chapter7 Intercultural Business Negotiation
  I. Defining Intercultural Negotiation
   1. Negotiation
   2. Intercultural Negotiation
   3. Negotiation Phases
  II. Intercultural Negotiation Variables
   1. Factors Influencing International Business Negotiation
   2. Analysis of Intercultural Negotiation Variables
  III. Intercultural Negotiation Models and Styles
   1. Intercultural Negotiation Models
   2. Intercultural Negotiation Styles
  IV. Intercultural Negotiation Strategies and Guidelines
   1. Strategies
   2. Guidelines
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Chapter8 International Marketing Communication
  I. A Cultural Approach to International Marketing
  II. Cultural Influence on Selected Aspects of Marketing and Advertising
   1. Language
   2. Signs and Symbols
   3. Rituals and Religions
  III. Global Marketing and Advertising
   1. Controversial Issues of Global Marketing
   2. Think Globally and Act Locally
   3. The Global Consumer
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Chapter9 Intercultural Business Ethics
  I. Law and Ethics in IBC
   1. The Nature of Legal Environment of International Business
   2. Ethical Dilemmas in IBC
  II. Major Legal and Ethical Issues in IBC
   1. Protection of Intellectual Property
   2. Labor-management Relations and Employment
   3. The Issue of Bribery and Corruption
  III. Building Ethical Competence in IBC
   1. Moral Philosophies or Relevance to Business Ethics
   2. Incorporating Ethics into International Business Decisions
   3. A Universal Set of Ethics
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Chapter10 Intercultural Issues in MNCs
  I. Organizational Culture
   1. Definition of Organizational Culture
   2. The Function of Organizational Culture
   3. Differences Between Organizational and National Cultures
   4. Types of Organizational Culture
   5. Culture Synergy in MNCs
  II. International Human Resource Management (IHRM)
   1. Motivation Across Culture
   2. Leadership Across Cultures
   3. Selection of International Assignments
  III. Training in International Management
   1. Types of Training Programs
   2. Training Program Content
   3. Four-step Approach to Intercultural Communication Training
  Key Terms
  Summary
  Test Your Knowledge
  Apply Your Knowledge
  Practice Your Knowledge
  Expand Your Knowledge
 Keys to Exercises
 Bibliography
 Key Terms