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出版时间:2014年9月

出版社:清华大学出版社

以下为《商务英语函电——高职高专商务英语专业教材》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 清华大学出版社
  • 9787302210412
  • 1-5
  • 174955
  • 16开
  • 2014年9月
  • 管理学
  • 工商管理
  • F7
  • 英语
  • 高职高专
内容简介
本书遵循实用性和可操作性的原则,结合外经贸工作的行业特点和专业英语学习的需要,在选材上注重前瞻性,着眼于行业新理念、新方法、新术语的导入,在编写内容上注重系统性、科学性和广泛性,兼顾不同程度的读者精心设计各模块,涵盖国际贸易实际操作中各个环节的信函写作,力求教学内容与外经贸行业的职业能力要求相一致,与职业标准相衔接。
全书采用模块教学,包含16个模块,首先简要介绍外贸信函和电子邮件的基本要素、格式和写作技巧,然后针对外经贸进出口流程的主要环节逐一呈现知识点和相关实例与实训。本书适用于高职高专商务英语、国际贸易、国际商务等专业学生使用,也可供从事外经贸和国际商务工作的人员参考使用。
目录
Module 1 Fundamentals of English Business Letter-Writing Learning Objecties Ⅰ. Formats of Business Letters Ⅱ. Principles of Business Letter-Writing Ⅲ. Structure of Business Letters  1. The Essential Parts of a Business Letter  2. The Miscellaneous Parts of a Business Letter Ⅳ. Examples of Business Letters Ⅴ. A Brief Introduction of E-mails Ⅵ. Ways of Envelope Addressing and the Standardized Designs ExercisesModule 2 Establishing Business Relations Learning Objecties Introduction Writing Skills Specimen Letters  Letter 1 A letter to a New Customer for Establishment of Business Relations  Letter 2 On Establishing Business Relations  Letter 3 A Request to Establish Business Relations  Letter 4 A Reply to the Above Letter  Letter 5 An Introduction of the Company and Products  Letter 6 A Positive Reply from an Importer Notes Language Focus ExercisesModule 3 Status Enquiries Learning Objecties Introduction Writing Skills Specimen Letters  Letter 1 Asking for Credit Information  Letter 2 A Favorable Reply  Letter 3 A Status Enquiry from a Consulting Agency  Letter 4 An Unfavorable Reply from the Chamber of Commerce  Letter 5 An Enquiry about Credit and Status  Letter 6 An Enquiry about Financial and Credit Standing Notes Language Focus ExercisesModule 4 Sales Promotion Learning Objecties Introduction Writing Skills Specimen Letters  Letter 1 A Letter Promoting Sportswear  Letter 2 A Follow-up Letter for Aftersales Service  ……Module 5 EnquiriesModule 6 Quotations and OffersModule 7 Counter-offersModule 8 Acceptance and OrdersModule 9 Terms of PaymentModule 10 Payment by Letter of CreditModule 11 Packing and MarkingModule 12 Shipment and DeliveryModule 13 InsuranceModule 14 Conclusion and ContractModule 15 Complaints and ClaimsModule 16 AgencyRevisionReference KeysBibliography 参考文献