商务沟通基础（英文版） / 21世纪商务英语系列教材、浙江省十一五重点教材建设项目
￥25.00定价
作者： 周仕宝
出版时间：2011年2月
出版社：北京大学出版社
- 北京大学出版社
- 9787301183168
- 1版
- 187196
- 0043150511-4
- 平装
- 16开
- 2011年2月
- 225
- 184
- 管理学
- 工商管理
- F715
- 英语
- 本专科
作者简介
内容简介
《商务沟通基础》（英文版）是一部适合中国商务国情，以培养学生跨文化的商务沟通能力为主要目标的商务英语教材。全书综合了国内外优秀教材的许多特点，分三大部分全面概括了商务沟通的理论与技巧，知识体系完善，技能涵盖全面，内容生动活泼，同时凸显了中国文化，是一本培养多层次应用型人才、文化依托式的现代商务英语教材。 本教材适合高等院校商务、经济、管理等相关专业学生及一般院校英语专业学生拓展课程使用，也适合普通商务人员为切实提高商务沟通理论与技巧，增强英语语言能力之用。
目录
Chapter 1 Getting Ready: Business Communication Fundamentals
e Definition of Business Communication
e Function of Business Communication
e Categories of Business Communication
e Characteristics of Business Communication
er to You
Chapter 2 Communication Strategies
e Process Model (Linear Model)
ler Model (Interactive Model)
ry Munter Model (Circular Model)
er to You
Chapter 3 Intercultural Business Communication
derstanding Cultures and Communication
gh Context or Low Context?
veloping Intercultural Business Communication Skills
siness Anthropogeography: Doing Business around the World
er to You
Chapter 4 Gender Difference in Communication
nder Difference
ychological Difference between Men and Women
cational Difference
n and Women at Work
men in Negotiation
w to Sell to Women?
er to You
Chapter 5 Persuasive Skills (1)
rsuading Oneself before Others
tting PersonalObjective
veloping the Relationship
derstanding Human Motivation
er to You
Chapter 6 Persuasive Skills (2)
king the Right Questions
plying the Power of Personality
oosing the Right Approach
er to You
Chapter 7 Non-verbal Skills
e Significant Role of Non-verbal Communication
n-verbal Delivery Skills
n-verbal Listening Skills
er to You
Chapter 8 Public Speaking Skills
ghting down Your Terror
esentation Skills
bating Skills: To Be or Not tO Be
owing How to Say No
er to You
Chapter 9 Teamwork or Connection Work?
at Is a Team?
w to Build an Effective Team?
inese Employees: Ready for Teamwork?
er to You
Chapter 10 Business Writing
ndamentals of Business Writing
siness Writing Process
iting Letters, Memos, Emails and Reports
er to You
Chapter 11 Business Negotiation
out Business Negotiation
eparation for Negotiations
cess of Negotiation and Negotiation Tactics
e Principle: A Win-win Game
er to You
Chapter 12 Shining Yourself in Meetings
y Have Meetings?
at Makes Meetings Effective?
w to Shine Yourself in Meetings?
er to You
Chapter 13 Being an Interviewer Killer
Interview
b Interview
alities Employers Seek
ing an Interviewer Killer
er to You
Chapter 14 Bullying at Work
at Is Workplace Bullying?
w Does Bullying Affect?
at to Do about Bullying?
er to You
Chapter 15 Starting Your Own Business
x Steps to Start Your Own Business
in in China
siness Quotations
'municating with Your Subordinates
er to You
Bibliography
e Definition of Business Communication
e Function of Business Communication
e Categories of Business Communication
e Characteristics of Business Communication
er to You
Chapter 2 Communication Strategies
e Process Model (Linear Model)
ler Model (Interactive Model)
ry Munter Model (Circular Model)
er to You
Chapter 3 Intercultural Business Communication
derstanding Cultures and Communication
gh Context or Low Context?
veloping Intercultural Business Communication Skills
siness Anthropogeography: Doing Business around the World
er to You
Chapter 4 Gender Difference in Communication
nder Difference
ychological Difference between Men and Women
cational Difference
n and Women at Work
men in Negotiation
w to Sell to Women?
er to You
Chapter 5 Persuasive Skills (1)
rsuading Oneself before Others
tting PersonalObjective
veloping the Relationship
derstanding Human Motivation
er to You
Chapter 6 Persuasive Skills (2)
king the Right Questions
plying the Power of Personality
oosing the Right Approach
er to You
Chapter 7 Non-verbal Skills
e Significant Role of Non-verbal Communication
n-verbal Delivery Skills
n-verbal Listening Skills
er to You
Chapter 8 Public Speaking Skills
ghting down Your Terror
esentation Skills
bating Skills: To Be or Not tO Be
owing How to Say No
er to You
Chapter 9 Teamwork or Connection Work?
at Is a Team?
w to Build an Effective Team?
inese Employees: Ready for Teamwork?
er to You
Chapter 10 Business Writing
ndamentals of Business Writing
siness Writing Process
iting Letters, Memos, Emails and Reports
er to You
Chapter 11 Business Negotiation
out Business Negotiation
eparation for Negotiations
cess of Negotiation and Negotiation Tactics
e Principle: A Win-win Game
er to You
Chapter 12 Shining Yourself in Meetings
y Have Meetings?
at Makes Meetings Effective?
w to Shine Yourself in Meetings?
er to You
Chapter 13 Being an Interviewer Killer
Interview
b Interview
alities Employers Seek
ing an Interviewer Killer
er to You
Chapter 14 Bullying at Work
at Is Workplace Bullying?
w Does Bullying Affect?
at to Do about Bullying?
er to You
Chapter 15 Starting Your Own Business
x Steps to Start Your Own Business
in in China
siness Quotations
'municating with Your Subordinates
er to You
Bibliography
