世纪商务英语 综合教程 专业篇I(第六版) / 新世纪高职高专商务英语专业系列规划教材
￥43.00定价
作者： 孙雪梅，王洗薇
出版时间：2018-08
出版社：大连理工大学出版社有限公司
获奖信息：“十二五”职业教育国家规划教材
- 大连理工大学出版社有限公司
- 9787568514767
- 6
- 201286
- 66216269-2
- 16开
- 2018-08
- 文学
- 外国语言文学
- H319.39
- 通用
作者简介
内容简介
《世纪商务英语综合教程（专业篇 1 第6版）/“十二五”职业教育国家规划教材》采用多种灵活的设计手段，将单元主题的一般性知识以图片、视频等模式传递给学习者。同时，提供切合热点的真实素材，让学习者可以身临其境地体验国际商务英语交际活动。
通过不同场景和任务的听力输入，围绕单元主题训练学生捕捉细节信息、概括主旨等能力，并通过让学生就同一话题进行对话、展开讨论、陈述观点，提高学生的语言输出能力。
选择能够体现单元主题的有代表性的文章，并配有丰富的插图以激发学生的学习兴趣。课文后配有阅读理解、词汇、翻译、语法、项目训练等，形式多样，将每个单元所学的商务知识与实用的英语语言知识相结合，重点培养学生的语言应用能力，引导学生融入商务交流的世界，接受和体会商务英语的使用规则。
通过不同场景和任务的听力输入，围绕单元主题训练学生捕捉细节信息、概括主旨等能力，并通过让学生就同一话题进行对话、展开讨论、陈述观点，提高学生的语言输出能力。
选择能够体现单元主题的有代表性的文章，并配有丰富的插图以激发学生的学习兴趣。课文后配有阅读理解、词汇、翻译、语法、项目训练等，形式多样，将每个单元所学的商务知识与实用的英语语言知识相结合，重点培养学生的语言应用能力，引导学生融入商务交流的世界，接受和体会商务英语的使用规则。
目录
Unit 1 Marketing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 2 Insurance
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 3 Customer Service
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 4 Online Advertising
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 5 Human Resources
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 6 Sharing Economy
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 7 Intercultural Business
Communication
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 8 International Retailing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 9 The Internet of Things
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 10 New BusinessTypes
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 2 Insurance
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 3 Customer Service
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 4 Online Advertising
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 5 Human Resources
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 6 Sharing Economy
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 7 Intercultural Business
Communication
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 8 International Retailing
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 9 The Internet of Things
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
Unit 10 New BusinessTypes
Warm-up
Listening and Speaking
In-depth Reading
Further Reading
Practical Writing
Real-Life Practice
