综合商务英语（第4册） / 新视界商务英语系列教材
￥55.00定价
作者： 周红红，王建荣，王小娟
出版时间：2018-02
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300251486
- 208547
- 42245299-5
- 16开
- 2018-02
- 426
- 文学
- 外国语言文学
- F7
- 商务英语
- 本科
内容简介
《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第4册。
目录
Unit 1 Business Communication
Text A Twelve Secrets of Effective Business Communication
Text B Communicating Effectively for Business
Chinese and International Culture Tour
Case Study
Unit 2 Business Negotiation
Text A The Art of Negotiating
Text B Negotiation Strategy： Seven Common Pitfalls to Avoid
Chinese and International Culture Tour
Case Study
Unit 3 Takeovers and Mergers
Text A Mergers and Acquisitions： Understanding Takeovers
Text B 2017 Bodes Well for Chinese Takeovers
Chinese and International Culture Tour
Case Study
Unit 4 Finance and Banking
Text A On the Way： Chinese Capital’s Journey to the World
Text B Which Is Better： Saving Money or Paying Down Debt?
Chinese and International Culture Tour
Case Study
Unit 5 Stocks and Bonds
Text A Stocks vs． Bonds
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom?
Chinese and International Culture Tour
Case Study
Unit 6 E-commerce
Text A Making the Most of China’s E-commerce Boom
Text B What Does the Store of the Future Look Like?
Chinese and International Culture Tour
Case Study
Unit 7 Risk Management
Text A Risk Management
Text B The Main Types of Business Risk
Chinese and International Culture Tour
Case Study
Unit 8 Corporate Culture
Text A Does Corporate Culture Really Matter?
Text B Risky Rhetoric： When Personal Opinions Damage Corporate Brands
Chinese and International Culture Tour
Case Study
Unit 9 Green Economy
Text A Green Economy
Text B Rise of Personal Solar Power
Chinese and International Culture Tour
Case Study
Unit 10 China’s Economy and the World
Text A A Breath of Fresh Air
Text B How China’s Economy Influences the US
Chinese and International Culture Tour
Case Study
附录一 Glossary
附录二 TEM-8 (2015–2017)
Text A Twelve Secrets of Effective Business Communication
Text B Communicating Effectively for Business
Chinese and International Culture Tour
Case Study
Unit 2 Business Negotiation
Text A The Art of Negotiating
Text B Negotiation Strategy： Seven Common Pitfalls to Avoid
Chinese and International Culture Tour
Case Study
Unit 3 Takeovers and Mergers
Text A Mergers and Acquisitions： Understanding Takeovers
Text B 2017 Bodes Well for Chinese Takeovers
Chinese and International Culture Tour
Case Study
Unit 4 Finance and Banking
Text A On the Way： Chinese Capital’s Journey to the World
Text B Which Is Better： Saving Money or Paying Down Debt?
Chinese and International Culture Tour
Case Study
Unit 5 Stocks and Bonds
Text A Stocks vs． Bonds
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom?
Chinese and International Culture Tour
Case Study
Unit 6 E-commerce
Text A Making the Most of China’s E-commerce Boom
Text B What Does the Store of the Future Look Like?
Chinese and International Culture Tour
Case Study
Unit 7 Risk Management
Text A Risk Management
Text B The Main Types of Business Risk
Chinese and International Culture Tour
Case Study
Unit 8 Corporate Culture
Text A Does Corporate Culture Really Matter?
Text B Risky Rhetoric： When Personal Opinions Damage Corporate Brands
Chinese and International Culture Tour
Case Study
Unit 9 Green Economy
Text A Green Economy
Text B Rise of Personal Solar Power
Chinese and International Culture Tour
Case Study
Unit 10 China’s Economy and the World
Text A A Breath of Fresh Air
Text B How China’s Economy Influences the US
Chinese and International Culture Tour
Case Study
附录一 Glossary
附录二 TEM-8 (2015–2017)
