- 电子工业出版社
- 9787121312410
- 1-6
- 223068
- 67225275-6
- 平塑
- 16开
- 2021-05
- 316
- 220
- F75
- 经济管理类
- 高职
内容简介
本书基于工作过程和工作项目开发，介绍了函电和网上外贸及跨境电商平台等基本知识，在结构上主要以外贸交易磋商过程和外贸合同磋商、履行中的函电为两条主线，分为五部分。第一部分介绍了外贸函电的基本知识；第二部分概述了网上外贸和跨境电商;第三部分讲述了建立商务关系、询价、报价、接受的交易过程；第四部分讲述了外贸合同内容的磋商和履行，包括质量、数量、包装、价格、运输、保险、支付、检验、索赔、仲裁、争议解决；第五部分讲述了合同、信用证及其修改和其他国际贸易方式。
目录
目录Part OneBasic Knowledge of Modern Business CorrespondenceUnit 1The Language of Modern Business Correspondence 2Unit 2 Formats and Layout of Modern Business Correspondence 10Part TwoOnline Foreign Trade and Platform of Cross-border E-commerceUnit 3Online Foreign Trade and the Relevent Concepts 22Unit 4Register and Application of B2B 25Unit 5How to Use Search Engines to Find Your Clients 30Unit 6Platform of Cross-border E-commerce and Its Language 33Part ThreeBusiness Correspondence in International TradeProcessUnit 7Establishing Business Relations 40Unit 8Inquiries and Replies 52Unit 9Offers and Counter offers 64Unit 10Acceptance 77Part FourNegotiation and Fulfillment of Trading TermsUnit 11Quality and Quantity 94Unit 12Packing 106Unit 13Price and Its Terms 119Unit 14Shipment 130Unit 15Insurance 143Unit 16Payment 155Unit 17Inspection， Claims， Arbitration and Dispute Settlement 167Part FiveS Contracts， L C and Other Forms of Trade 181Unit 18Sales Contracts 182Unit 19Letters of Credit and Amendment 193Unit 20Other Forms of Trade 204参考文献 211
