- 电子工业出版社
- 9787121332166
- 1-4
- 223075
- 67225360-6
- 平塑
- 16开
- 2020-07
- 402
- 236
- F74
- 经济管理类
- 高职
内容简介
本教材以外贸函电磋商能力培养和训练为核心，从外贸实际工作任务出发，以项目为导向充分展现了对外交易磋商的各个环节，力图使学生在未来的外贸工作中能结合具体业务情况灵活运用所学知识和技能，融会贯通，从而更好地适应外贸工作的实际需要。全书除首篇介绍了外贸函电的格式和写作原则外，分别从7个方面分18个任务进行介绍：建立海外业务关系、推销出口产品和服务、发展海外地区代理、询盘和答复、发盘和还盘、合同签订、备货阶段的沟通、货物出运前后沟通、卖方收款、回复客户货损索赔、回复客户质量异议、撰写理赔信函、询问产品销售、给客户专业的意见、向客户推荐其他产品、节假日问候、邀请参加展会、其他商务类沟通。每个项目均配有任务描述、任务链接、任务进行、沟通技巧、任务扩展、写作答疑、交流表达词汇与短语、技能训练等，可以帮助学生更好地融入与掌握外贸业务知识和书面磋商技能。本书可作为高等学校国际商务类专业及经济贸易类专业的教材，也可作为国际商务工作者的参考用书和自学用书。同时本书的目标读者也可以是刚到外贸公司工作的外贸业务员。
目录
Project 1 Overview of Foreign Trade Correspondence Task 1 The Layout of Foreign Trade CorrespondenceTask 2 The Structure of Foreign Trade CorrespondenceTask 3 The Writing Principle of Foreign Trade CorrespondenceProject 2 Composing Correspondence on Market DevelopmentTask 1 Establishing Overseas Business RelationsTask 2 Promoting Products and Services for ExportTask 3 Developing Overseas Regional AgentsProject 3 Contract Negotiation and SigningTask 1 Inquiry and Reply Task 2 Offer and Counter-offerTask 3 Contract Signing Project 4 Execution of Contract Task 1 Communication during the Stock-up StageTask 2 Communication Prior to and After the Delivery of the GoodsTask 3 the Seller’s Collection of Payments Project 5 The Buyer’s Claim for CompensationTask 1 Responding to the Clients about Compensation for the Damage of Cargoes Task 2 Responding to the Clients about Quality DiscrepancyTask 3 Composing Correspondence on the Settlement of ClaimsProject 6 After-sale Follow-upTask 1 Inquiring Product SalesTask 2 Providing Professional Counseling to the ClientsTask 3 Recommending Other Products to the ClientsProject 7 Daily Communications with the Clients Task 1 Greetings during the HolidaysTask 2 Inviting Clients to Attend the Exhibition Task 3 Other Kinds of Business Communication 附录A 一笔完整的关于毛毯的出口交易函电（与法国客户）附录B 一笔完整的关于日用百货类商品的出口交易函电（与爱尔兰客户）部分信函中文翻译及技能训练参考答案
