模拟导游实务英语教程
作者: 姚宝荣主编
出版时间:2008-03-20
出版社:高等教育出版社
- 高等教育出版社
 - 9787040230321
 - 1版
 - 98901
 - 61243900-0
 - 平装
 - 异16开
 - 2008-03-20
 - 420
 - 400
 - 旅游大类
 - F59
 - 旅游管理、地理类
 - 本科 高职
 
本书是高等学校旅游管理专业课程教材。
本书共分十五个单元,分别是合格导游员、车上沿途导游、酒店住宿、旅游计划、带团技巧、解说与游客体验、导游过程中的非语言信息、建立良好工作关系、与旅游者沟通、导游解说词设计、导游词解说艺术、中国佛教及佛教寺庙、中国烹饪与茶文化、应对突发事件、送团等。
本书适用于高等学校旅游管理相关专业学生使用,也可供高等职业院校学生参考使用,还可供在职人员作为工作参考用书。
本书还特别配套了免费的光盘版教学支持资源(教学课件),具体索取方式详见本书倒数第二页:教学支持说明。
  Unit 1 A Qua lifie d To ur Guid e
   Text A What Is a Tour Guide?
   Text B Meeting Visitors
   Broaden Your Horizon Chinese Names
   Key Words and Concepts
   Exercises
   Role-play
  Unit 2 A Bus To ur Guid ing
   Text A Conducting a Bus Tour Guiding
   Text B Welcome to China
   Broaden Your Horizon National Flag of the People's Republic of China
   Key Words and Concepts
   Exercises
   Role-play
  Unit 3 Ho t e l Ac c o m m o d a t io ns
   Text A Check-in at a Hotel
   Text B Check-out at a Hotel
   Broaden Your Horizon China's Hotel Rating System
   Key Words and Concepts
   Exercises
   Role-play
  Unit 4 To ur Pla nning
   Text A Making Tour Plans
   Text B Itinerary Discussion
   Broaden Your Horizon The Eiffel Tower
   Key Words and Concepts
   Exercises
   Role-play
  Unit 5 The Art o f Ma na g ing a To ur
   Text A Leadership Skills
   Text B City Tour of Xi'an
   Broaden Your Horizon Niagara Falls
   Key Words and Concepts
   Exercises
   Case Discussion Illegal Commissions or Better Job Allowances?
   Tour Commentary Re-creation Lhasa
  Unit 6 Int e rp re t a t io n a nd Visit o r Exp e rie nc e
   Text A Principles of Interpretation
   Text B Family Planning in China
   Broaden Your Horizon Bronzes
   Key Words and Concepts
   Exercises
   Case Discussion Tourism—Price or Benefit
   Tour Commentary Re-creation Guilin and the Lijiang River
  Unit 7 No nv e rb a l Me ssa g e s in To ur Guid ing
   Text A Appearance, Personality and Attitude
   Text B Chinese Women Yesterday and Today
   Broaden Your Horizon The Colosseum in Rome
   Key Words and Concepts
   Exercises
   Case Discussion An Unpopular Tour Guide
   Tour Commentary Re-creation Shanghai
  Unit 8 Est a b lishing a Go o d Wo rking Re la t io nship
   Text A A Good Working Relationship Makes a Tour
   Text B Features of Chinese Ancient Tombs
   Broaden Your Horizon Knight, Samurai and Armor
   Key Words and Concepts
   Exercises
   Case Discussion Help or Trap?
   Tour Commentary Re-creation The Temple of Heaven in Beijing
  Unit 9 Co mm unic a ting wit h Visito rs
   Text A Your Customer Is Always Right
   Text B Handling Complaints
   Broaden Your Horizon Pinyin (Phonetic Notation of Chinese Characters)
   Key Words and Concepts
   Exercises
   Case Discussion A Letter of Complaint
   Tour Commentary Re-creation  The Stone Forest in Lunan County
  Unit 10 De sig ning To ur Co m m e nta rie s
   Text A Making a Good Tour Commentary
   Text B Protection of China's Cultural Heritage
   Broaden Your Horizon Tongariro National Park, New Zealand
   Key Words and Concepts
   Exercises
   Case Discussion World Cultural Heritage Sites Are in Danger
   Tour Commentary Re-creation The Great Wall
  Unit 11 The Art o f To ur Co m m e nt a ry De liv e ry
   Text A The Skills of Tour Commentary Delivery
   Text B Classical Chinese Gardens
   Broaden Your Horizon British Gardens
   Key Words and Concepts
   Exercises
   Case Discussion The Prospect of China's Theme Parks
   Tour Commentary Re-creation  The West Lake
  Unit 12 Bud d hism a nd Bud d hist Te m p le s in China
   Text A Buddhism in China
   Text B Shaolin Temple
   Broaden Your Horizon Venice
   Key Words and Concepts
   Exercises
   Case Discussion Zhangjiajie: Conservation vs.Development?
   Tour Commentary Re-creation Yungang Grottoes
  Unit 13 Chine se Cuisine a nd Te a Cult ure
   Text A Chinese Cuisine
   Text B Chinese Tea Culture
   Broaden Your Horizon KFC (Kentucky Fried Chicken)
   Key Words and Concepts
   Exercises
   Case Discussion An Angry Customer at a Restaurant
   Tour Commentary Re-creation The Mountain Resort of Chengde
  Unit 14 De a ling wit h Em e rg e nc ie s
   Text A Managing Problems
   Text B Striving to Build a Harmonious Society
   Broaden Your Horizon Influenza
   Key Words and Concepts
   Exercises
   Case Discussion Ensuring Security and Safety of Tourist
   Destination
   Tour Commentary Re-creation The Silk Road
  Unit 15 Fa re we ll
   Text A General Remarks on a Farewell
   Text B Farewell Speech
   Broaden Your Horizon New Seven Wonders of the World
   Key Words and Concepts
   Exercises
   Role-play
   References
 

                        
                        
                    











