Unit 1 Cultural Differences
  Text A Understanding Cultural Differences in Business
  Text B How Can Cultural Differences Affect Business Communication?
  Text C The Differences Between Chinese and Western Culture
  Writing Letter of Apology
 Unit 2 Appointments
  Text A Effective Appointment Setting Techniques
  Text B Canceling an Appointment
  Text C Top Tips for Appointment Setting
  Writing Letter of Making Engagement
 Unit 3 Business Visiting
  Text A How to Prepare for a Business Trip
  Text B Business Etiquette Tips for International Travel
  Text C How to Behave on International Business Trips
  Writing Letter of Request
 Unit 4 Effective Business Communication
  Text A Improving Business Communication Skills
  Text B Successful Business Communication： It Starts at the Beginning
  Text C 9 Secrets of Effective Business Communication
  Writing Letter of Complaint
 Unit 5 Intercultural Etiquette
  Text A Intercultural Business Etiquette
  Text B Global Etiquette Dos and Don'ts
  Text C What Is Intercultural Etiquette?
  Writing Letter of Inquiries
 Unit 6 Travel and Tourism
  Text A Tips for Holiday Travel
  Text B Five Tips for Holiday Air Travel
  Text C How to Truly Relax While Traveling
  Writing Letter of Introduction and Recommendation
 Unit 7 International Trade
  Text A Benefits of International Trade
  Text B The Global Economy Is Counting on a U. S./Europe Trade Deal
  Text C The Apple/Samsung Trade Dispute Can't Be Solved by Trade Policy
  Writing Letter of Reservation
 Unit 8 Entertaining
  Text A How to Entertain Business Clients When They Are in Town
  Text B Google and YouTube Plot to Conquer TV and Music Business
  Text C Successful Entertaining in China
  Writing Letter of Application
 Appendix Ⅰ Background， Language Points and Translation
 Appendix Ⅱ Keys to the Exercises
 Appendix Ⅲ Glossary