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出版时间:2006-05-24

出版社:高等教育出版社

以下为《电子商务》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040189704
  • 1
  • 247105
  • 平装
  • 16开
  • 2006-05-24
  • 350
  • 272
目录

 Part Ⅰ For Students
  Unit 1 Overview of E-Commerce
   Information Box
   1.1 Introductory Case
   1.2 Understanding E-Commerce
   1.3 Evolution of E-Commerce
   1.4 Business Models of E-Commerce
   1.5 Business Process of E-Commerce
   1.6 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
  Unit 2 Foundations of E-Commerce
   Information Box
   2.1 Introductory Case
   2.2 E-Commerce vs. Traditional Commerce
   2.3 Major Categories of E-Commerce
   2.4 Benefits and Limitations of E-Commerce
   2.5 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
  Unit 3 Infrastructure for E-Commerce
   Information Box
   3.1 Introductory Case
   3.2 Internet Notions
   3.3 Web Hosting and Website
   3.4 Internet Security
   3.5 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
  Unit 4 Electronic Payment Systems
   Information Box
   4.1 Introductory Case
   4.2 Electronic Payment Systems (EPS) vs. Traditional
   Payment Systems
   4.3 Electronic Payment Categories
   4.4 Secure Requirements of E-Payment Systems
   4.5 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
  Unit 5 Business Strategy of E-Commerce
   Information Box
   5.1 Introductory Case
   5.2 Strategic Planning Process
   5.3 SWOT Analysis
   5.4 E-Commerce Strategy Implementation
   5.5 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
  Unit 6 B2B,B2C&C2C E-Commerce
   Information Box
   6.1 Introductory Case
   6.2 Business-to-Business E-Commerce
   6.3 Business-to-Consumer E-Commerce
   6.4 Comparison of B2B and B2C
   6.5 Consumer-to-Consumer E-Commerce
   6.6 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
  Unit 7 Online Marketing and Advertising
   Information Box
    7.1 Introductory Case
    7.2 An Introduction to Online Advertising
    7.3 Key Terminologies in Web Measurement
    7.4 Online Advertising vs. Traditional Advertising
    7.5 Online Advertising Models
    7.6 Measurement of Online Advertising
    7.7 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
  Unit 8 E-Commerce Global Issues and Development in China
   Information Box
   8.1 Introductory Case
   8.2 Global E-Commerce Framework
   8.3 Barriers to E-Commerce Development
   8.4 E-Commerce Development in China
   8.5 Barriers to E-Commerce Development in China
   8.6 Real World Case
   Online Activities
    Ⅰ.In-Class Activities
    Ⅱ.After-Class Activities
    Ⅲ.Up-to-Date Workshop
   Key Terms and Concepts
   Projects for Assignment
   Assessment Evidence
 Part Ⅱ For Teachers
  Assessment Guidance
   Aims
   Overall Structure for Elements
   Assessment Procedures and Methods
   Portfolio
   Demonstrating Knowledge and Understanding
   Roles of Candidate/Assessor/Internal Verifier
   Grading System
   Assessment Records for Unit 1
   Assessment Records for Unit 2
   Assessment Records for Unit 3
   Assessment Records for Unit 4
   Assessment Records for Unit 5
   Assessment Records for Unit 6
   Assessment Records for Unit 7
   Assessment Records for Unit 8
   References