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出版时间:2004-07-08

出版社:高等教育出版社

以下为《商务英语实用教程》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040147261
  • 1
  • 249109
  • 平装
  • 16开
  • 2004-07-08
  • 490
  • 321
  • 文学
  • 外国语言文学
内容简介

  本教程是教育部新世纪高职高专教育人才培养模式和教学内容体系改革与建设项目成果,由有关教育部高职高专教育专业教学改革试点院校编写。
本教程共有18个单元,单元主题以整个国际商务活动过程为线索,既包括迎接外商、电话联系、安排行程、购物、宴请等日常国际商务活动,也涵盖了市场调查、订购、谈判、签约、支付、装运等基本国际商务环节,同时讨论了岗位与职业、广告、管理、加入WTO,顾客满意、财务会计报表、外贸政策等与现代商务活动紧密相关的话题,内容全面,契合实际,围绕单元主题,又分为听说训练、综合阅读、应用写作、拓展阅读和文化沙龙5个模块,全书立足于听、说、读、写、译5种商务英语技能的全面培养,同时注重拓展学生的知识面,并提高其学习的兴趣。
本教程附有录音光盘,可帮助学生练习听力和口语。本教程的部分译文和练习参考答案可从高职高专教学资源网(http://)下载。
本教程可作为高等职业院校、高等专科院校、成人高等院校及本科院校举办的二级职业技术学院、继续教育学院和民办高校的国际贸易,工商管理及其他相关专业学生的学习用书,也可供五年制高职院校、中等职业学校相关专业学生学习和社会从业人士参考使用。
目录

 Unit 1 Meeting a Foreign Businessman
  Part Ⅰ Listen and Talk
   Dialogue One At the Airport
   Dialogue Two At the Customs
  Part Ⅱ Comprehensive Reading
   Cross-culture Understanding on Business
  Part Ⅲ Applied Writing
   The Importance of Business Writing
  Part Ⅳ Extended Reading
   Good Manners. Good Business
  Part Ⅴ Culture Salon
   Booking Flight Tickets
 Unit 2 Telephone Calls
  Part Ⅰ Listen and Talk
   Dialogue One At Holiday Inn Lido
   Dialogue Two Arrangement on the Phone
  Part Ⅱ Comprehensive Reading
   Cross-cultunal Communication on the Telephone(1)
  Part Ⅲ Applied Writing
   Basic Structure of English Letters
  Part Ⅳ Extended Reading
   Cross-culuual Communication on the Telephone(2)
  Part Ⅴ Culture Salon
   Kinds of International Calls and Expressions
 Unit 3 Plans and Arrangements
  Part Ⅰ Listen and Talk
   Dialogue One Check the Arrangements
   Dialogue Two Invitation for Dinner
  Part Ⅱ Comprehensive Reading
   Business Travel Abroad
  part Ⅲ Applled Writing
   Schedule
  Part Ⅳ Extended Reading
   Etiquette En Route
  Part Ⅴ Culture Salon
   Check List for Business Meetings and Travel Abroad
 Unit 4 Shopping
  Part Ⅰ Listen and Talk
   Dialogue One At the Hat Counter
   Dialogue Two Return Goods to the Store
  Part Ⅱ Comprehensive Reading
   Why People Buy
  Part Ⅳ Applied Writing
   Sales Leuers
   Memo
  Part Ⅳ Extended Reading
   Be Careful in the Supermarket!
  Part Ⅴ Culture Salon
   The Shopping Center
 Unit 5 Entertaining and Eating Habits
  Part Ⅰ Listen and Talk
   Dialogue One In a Chinese Restaurant(1)
   Dialogue Two In a Chinese Restaurant(2)
  Part Ⅱ Comprehensive Reading
   Business Entertainment
  Part Ⅲ Applied Writing
   Letter of Invitation and Thanks
  Part Ⅳ Extended Reading
   Dining with Clients
  Part Ⅴ Culture Salon
   Table Manners for a Typical Evening Meal
 Unit 6 Jobs and Careers
  Part Ⅰ Listen and Talk
   Dialogue One Interview (1)
   Dialogue Two Interview (2)
  Part Ⅱ Comprehensive Reading
   Job Interviews
  Part Ⅲ Applied Writing
   Resume&C.V.(Curriculum Vitae)
  Part Ⅳ Extended Reading
   Marketing Yourself
  Part Ⅴ Culture Salon
   Job Seeking Skills
   Interview Questions
 Unit 7 Advertisements
  Part Ⅰ Listen and Talk
   Dialogue One On the Phone
   Dialogue Two At the Fair
  Part Ⅱ Comprehensive Reading
   Advertising
  Part Ⅲ Applled Writing
   Advertisement
  Part Ⅳ Extended Reading
   Leam to Analyze Advertisements
  Part Ⅴ Culture Salon
   Appreciation of Famous Advertisements
   Expressions for Business Advertising
 Unit 8 Management
  Part Ⅰ Listen and Talk
   Dialogue One In a Factory
   Dialogue Two A Workshop Survey
  Part Ⅱ Comprehensive Reading
   What Is the Management?
  Part Ⅲ Applied Writing
   Enquiry and Answers
  Part Ⅳ Extended Reading
   Company Structure
  Part Ⅴ Culture Salon
   What Are Managerial Functions?
   What Are Managerial Roles?
 Unit 9 Joining WTO
  Part Ⅰ Listen and Talk
   Dialogue One At a Restaurant
   Dialogue Two In an office
  Part Ⅱ Comprehensive Reading
   China Joins the WTO
  Part Ⅲ Applied Writing
   Estabishing Business Relation
  Part Ⅳ Extended Reading
   The Global Economy
   Part Ⅴ Cultural Salon
   Asia一Pacific Economic Cooperation (APEC)
 Unit 10 Customer Satiafaction
  Part Ⅰ Listen and Talk
   Dialogue One At a Bank
   Dialogue Two At a Hotel
  Part Ⅱ Comprehensive Reading
   Setting the Price
  Part Ⅲ Applied Writing
   Letter of Complaints and Claims
  Part Ⅳ Extended Reading
   Taxation (and How to Avoid It!)
  Part Ⅴ Cultural Salon
   Consumers' Rights
 Unit 11 Market Research
  Part Ⅰ Listen and Talk
   Dialogue One Paying Close Attention to Market Trends
   Dialogue Two Conducting Market Red
  Part Ⅱ Comprehensive Reading
   Market Research
  Part Ⅲ Applied Writing
   Questionnaire
  Part Ⅳ Extended Reading
   Market Leaders, Challengers and Followers
  Part Ⅴ Culture Salon
   Expressions for Three Topics about
   Market Research
   Vocabularies about Marketing
 Unit 12 Order
  Part Ⅰ Listen and Talk
   Dialogue One Dispatch of Order
   Dialogue Two Acceptance of Order
  Part Ⅱ Comprehensive Reading
   Order Utters
  Part Ⅲ Applied Writing
   Order
  Part Ⅳ Extended Reading
   International Payments and Settlements
  Part Ⅴ Culture Salon
   Expressions for Payment
   Additional Expressions
 Unit 13 Terms of Payment
  Part Ⅰ Listen and Talk
   Dialogue One Demanding Payment by L/C
   Dialogue Two Urging to Open the L/C
  Part Ⅱ Comprehensive Reading
   Types of Letter of Credit
  Part Ⅲ Applied Writing
   Letter of Credit
  Part Ⅳ Extended Reading
   International Payment&UCP
  Part Ⅴ Culture Salon
   Comparison of DP and DA
   Additional Expressions
   Major International Banks
 Unit 14 Accounting and Financial Statement
  Part Ⅰ Listen and Talk
   Dialogue One Income Statement
   Dialogue Two Balance Sheet
  Part Ⅱ Comprehensive Reading
   What Is Accounting?
  Part Ⅲ Applied Writing
   Offer&Counter Offer
  Part Ⅳ Extended Reading
   The Accounting Equation
  Part Ⅴ Culture Salon
   Vocabularies and Expressions about
   Accounting
   Introduction of Two Worldwide Professional
   Accounting Firms
 Unit 15 On Foreign Trade Policy
  Part Ⅰ Listen and Talk
   Dialogue One China's Foreign Trade
   Dialogue Two Expanding Business
  Part Ⅱ Comprehensive Reading
   Basic Laws and Regulations Encouraging
   Overseas Investors to Invest in China
  Part Ⅲ Applied Writing
   Notice for Tendering
  Part Ⅳ Extended Reading
   China's Foreign Trade
  Part Ⅴ Cultural Salon
   Laws and Regulations for Investment
 Unit 16 Negotiation
  Part Ⅰ Listen and Talk
   Dialogue One Prices of the First Order
   Dialogue Two Prices of the Second Order
  Part Ⅱ Comprehensive Reading
   Negotiation Techniques
  Part Ⅲ Applied Writing
   Amendment of L/C
  Part Ⅳ Extended Reading
   The Nature of Cross-cultural Negotiation
  Part Ⅴ Culture Salon
   Language Check list in Negotiations
 Unit 17 Contract
  Part Ⅰ Listen and Talk
   Dialogue One Checking on a Contract
   Dialogue Two Signing a Contract
  Part Ⅱ Comprehensive Reading
   Contract
  Part Ⅲ Applied Writing
   Contract
  Part Ⅳ Extended Reading
   Sales Contract
  Part Ⅴ Culture Salon
   Words and Expressions in Contracts
 Unit 18 Shipment
  Part Ⅰ Listen and Talk
   Dialogue One Advancing the Shipment
   Dialogue Two About the Details of Shipment
  Part Ⅱ Comprehensive Reading
   Marine Shipping Service
  Part Ⅲ Applied Writing
   B/L &Shipping Advice
  Part Ⅳ Extended Reading
   Shipment
  Part Ⅴ Culture Salon
  Making Shipment