职通商务英语综合教程2
作者： 贺雪娟 朱毅恒
出版时间：2010-09-17
出版社：高等教育出版社
- 高等教育出版社
- 9787040302554
- 1
- 253493
- 平装
- 16开
- 2010-09-17
- 322
- 186
- 文学
- 外国语言文学
为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册，包括《商务英语综合教程》、《商务英语综 合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教 程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能，并结合当代国际商务英语教学中 先进的教学理念，注重围绕生活技能主题，培养学生商务英语语言的实际交际能力，同时又与高职高专商务英语专业的教学大纲及培养目标相结合，是适合高职高专 商务英语专业学生使用的一套精品教材。 其主要特点体现在如下几个方面： 1．内容丰富，选材新颖，语言地道，配有插图。 2．教学内容设计标准化，又不失灵活。每单元都采取统一的课程模式，便于教学。同时，学生练习册中每单元又包括可选文章，教师可根据实际情况具体安排。 3．配套资料丰富。每一级教材都包括听说读写等各种技能训练，教师可充分利用这些资源调动教学的生动性和有效性。
Unit 1 International Business
Section Ⅰ Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Vocabulary International Business
Grammar Gerunds and Infi nitives
Translation Economic Globalization
Section Ⅳ Business Writing Fax
Section Ⅴ Listening&Speaking Making Business Appointments
Section Ⅵ Business Etiquette Etiquette of Business Appointments
Unit 2 Business Expansion
Section Ⅰ Lead-in
Section Ⅱ Reading NestléS.A.
Section Ⅲ Language Focus
Vocabulary Business Expansion
Grammar Participles
Translation Company Prospectus
Section Ⅳ Business Writing Resumé
Section Ⅴ Listening&Speaking Job Interview in a Multinational Company
Section Ⅵ Business Etiquette Etiquette in Job Interviews of a Multinational Company
Unit 3 Business Plan
Section Ⅰ Lead-in
Section Ⅱ Reading Market Assessment
Section Ⅲ Language Focus
Vocabulary Business Plan
Grammar Direct and Indirect Questions
Translation A Business Plan
Section Ⅳ Business Writing Meeting Minutes
Section Ⅴ Listening&Speaking Holding a Business Plan Meeting
Section Ⅵ Business Etiquette Etiquette for Event Planning
Review 1-3
Unit 4 Business Relationships
Section Ⅰ Lead-in
Section Ⅱ Reading Corporate Sponsorship
Section Ⅲ Language Focus
Vocabulary Corporate Sponsorship Concept
Grammar The Usage of"It"
Translation Business Relationships
Section Ⅳ Business Writing Letters of invitation
Section Ⅴ Listening&Speaking Inviting Skills
Section Ⅵ Business Etiquette Business Etiquette in Corporate Events
Unit 5 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading Marketing Research
Section Ⅲ Language Focus
Vocabulary Marketing
Grammar Existential Sentences
Translation Marketing Activities
Section Ⅳ Business Writing Marketing Research Questionnaires
Section Ⅴ Listening&Speaking Describing Marketing Graphs
Section Ⅵ Business Etiquette Marketing Etiquette
Unit 6 Advertising
Section Ⅰ Lead-in
Section Ⅱ Reading Corporate Advertising
Section Ⅲ Language Focus
Vocabulary Advertising Expressions
Grammar Nominal Clauses
Translation Advertising Activities
Section Ⅳ Business Writing Short Reports
Section Ⅴ Listening&Speaking Business Telephoning
Section Ⅵ Business Etiquette Advertising Etiquette
Review 4-6
Unit 7 Import and Export
Section Ⅰ Lead-in
Section Ⅱ Reading Import and Export Business
Section Ⅲ Language Focus
Vocabulary Import and Export Business Words
Grammar Relative Clause
Translation Import and Export Activities
Section Ⅳ Business Writing Letters to Establish Business Relations
Section Ⅴ Listening&Speaking Negotiation Skills
Section Ⅵ Business Etiquette Global Business Dress Code
Unit 8 Investment
Section Ⅰ Lead-in
Section Ⅱ Reading Investments and the Investment Process
Section Ⅲ Language Focus
Vocabulary Investment
Grammar Adverbial Clause
Translation Investing Activities
Section Ⅳ Business Writing Credit Inquiry Letter
Section Ⅴ Listening&Speaking Participating in a Discussion
Section Ⅵ Business Etiquette How to Avoid Problems in Discussing Investment Strategy
Unit 9 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Vocabulary Exhibition and Trade Fairs
Grammar Subjunctive Mood
Translation Exhibition Activity
Section Ⅳ Business Writing A Letter of Application
Section Ⅴ Listening&Speaking Questioning and Listening Skills
Section Ⅵ Business Etiquette Etiquette for Trade Shows
Unit 10 Customer Relationship Management
Section Ⅰ Lead-in
Section Ⅱ Reading Manage Your Customer Care
Section Ⅲ Language Focus
Vocabulary Customer Relationship Management
Grammar Agreement of Subject and Verb
Translation CRM Sentences
Section Ⅳ Business Writing Letters of Appreciation
Section Ⅴ Listening&Speaking Approaching Customers
Section Ⅵ Business Etiquette How Can Customer Service Be Friendly
Review 7-10
Glossary
