现代商务英语综合教程（第2册）附赠光盘
定价：￥35.00
作者： 马静 贾茗葳
出版时间：2010-09
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300123998
- 1-1
- 266664
- 2010-09
内容简介
《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第2册。全教程共12章，按照每周4～6学时设计。使用时各校可根据教学目标和条件结合学生的需要，灵活选择每一章的教学内容。为方便使用，《现代商务英语综合教程》系列教材还配有教参和PPT课件。
目录
CHAPTER 1 Company Structure(s) Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 2 Staff Motivation Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 3 Training Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 4 Corporate Culture Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 5 Brands Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 6 Strategy Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 7 Leadership Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 8 Innovation Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 9 Business Ethics Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 10 Corporate Responsibility Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 11 Public Relations Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional ReadingCHAPTER 12 Business Environment Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading
