Unit 1 The Importance of Communication Text A Communication—What Makes Man the Master of the Earth Text B Stages in the History of Human Communication Unit 2 The Nature of Communication ?Text A What is Communication Text B What Communication DoesUnit 3 Culture, Communication and Mass Communication Text A Culture and Communication Text B What is Mass Communication Unit 4 Basics of Communication Theories (I) Text A The Media as Gatekeeper Text B The Limited Effects Theories Unit 5 Basics of Communication Theories (II) Text A Theories about Audience and Communication Effects Text B The Meaning-Making Perspective Unit 6 Books Text A History of BooksText B Book PublishingUnit 7 Newspapers Text A Early History of NewspapersText B Development of NewspapersText C Newspapers in USA and Their AudiencesText D Trends and Convergence in Newspaper Publishing Unit 8 Magazines ? Text A A Short History of Magazines Text B Structure of the Magazine Industry Text C Trends in Magazine Publishing Unit 9 Radio Broadcasting Text A Early History of Radio Text B Development of Radio Broadcasting Unit 10 Movies Text A A Short History of the Movies Text B The Development of the Movies Text C Movies in the Age of Television Text D Movie Industry Today Unit 11 Television Text A A Short History of Television Text B The Broadcast Television Industry Text C Trends and Convergence in Television and Cable Unit 12 The Internet Text A A Short History of the InternetText B The Internet Today