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出版时间:2019年8月

出版社:东南大学出版社

以下为《商务英语阅读文选》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 东南大学出版社
  • 9787564184650
  • 283497
  • 51201963-9
  • 16开
  • 2019年8月
  • 文学
  • 外国语言文学
  • 英语
  • 本科、高职
内容简介
本教材编写参照了《高等学校商务英语专业本科教学质量国家标准》,并围绕商务英语本科专业国际化、复合型和应用性的专业特点,以及素质、知识、和能力三位一体的人才培养规格进行编写。文章主要选自经济类的权威国际期刊,如《财富》《经济学人》《时代》等,同时兼收网络上发表的时新文章,做到了兼顾经典和时效。题材丰富多样,选题涉及商务策略、市场营销、投资理财、国际物流、电子商务、旅游和酒店管理以及房地产业等等商务领域。在关注文章趣味性和可读性的同时在难度和篇幅上也保持了适中的程度。
目录
Unit 1 A Country's Business Strategies Part I Pre-Reading Questions Part II Extensive Reading Text A Japan Needs Immigrants, but Do Immigrants Need Japan? Text B Thailand's Economic Growth Strategy Focuses on Small Business Part III Supplementary Reading (Reconnecting Cuba) Unit 2 Marketing Part I Pre-Reading Questions Part II Extensive Reading Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game Text B Your Guide to Today's Online Marketing Part III Supplementary Reading (Have Marketers Made Us Fat?) Unit 3 International Investment Part I Pre-Reading Questions Part II Extensive Reading Text A Global Companies in Retreat Text B Is It Worth It? Part III Supplementary Reading (The Good, the Bad and the Ugly) Unit 4 International Logistics Part I Pre-Reading Questions Part II Extensive Reading Text A Global Logistics——Thinking Outside the Box Text B Delivering the Goods Part III Supplementary Reading Forgotten Journeys) Unit 5 Business Culture Part I Pre-Reading Questions Part II Extensive Reading Text A Briefing Amazon Text B Upstarts on Top: How OPPO and Vivo Are Beating Apple, Xiaomi and the Gang Part III Supplementary Reading (Jiopolitics) Unit 6 E-commerce Part I Pre-Reading Questions Part II Extensive Reading Text A Fintech in China Text B Indian E-commerce: Delayed Delivery Part III Supplementary Reading (China's Internet Giants) Unit 7 Tourism and the Hotel Industry Part I Pre-Reading Questions Part II Extensive Reading Text A Islam's Holiest, Most Expensive Trips to Mecca Draw Controversy over Luxury Hotels Text B The Hotel Industry in the United Kingdom Part III Supplementary Reading (Voguish and Trendy Hotels) Unit 8 Housing Market Part I Pre-Reading Questions Part II Extensive Reading Text A Popping Property Bubbles——Choosing the Right Pin Text B Property in Sweden Home Is Where the Heartache Is Part III Supplementary Reading (The Effects of America's Worst Property Crash Go Very Wide) Unit 9 Era of Big Data Part I Pre-Reading Questions Part II Extensive Reading Text A Why Big Data Has Some Big Problems When It Comes to Public Policy Text B \" Big Data\" from Social Media, Elsewhere Online Take Trend- Watching to New Level Part III Supplementary Reading (Why Big Data Might Be More About Automation Than Insights) Unit 10 Social Media Part I Pre-Reading Questions Part II Extensive Reading Text A Facebook and Democracy: The Antisocial Network Text B The Upstarts' Impact: Yes to a Free Online Press Part III Supplementary Reading (Facebook Unfriended) Unit 11 Work in the Future Part I Pre-Reading Questions Part II Extensive Reading Text A If Companies Had No Employees Text B AI-Spy Part III Supplementary Reading (Will Smarter Machines Cause Mass Unemployment?) Unit 12 Private Equity Part I Pre-Reading Questions Part II Extensive Reading Text A The Barbarian Establishment Text B Private Equity: Barbarians Grow Up Part III Supplementary Reading (The $ 100 Billion Bet) Unit 13 Biockchain Part I Pre-Reading Questions Part II Extensive Reading Text A The Long Arm of the List Text B Beyond the Hype Part III Supplementary Reading (Pulp Friction) Unit 14 Tax Part I Pre-Reading Questions Part U Extensive Reading Text A Repub]ican Tax Plans Text B Britain's Tax Code Spaghetti Junction Part III Supplementary Reading (Corporate Taxation——The e 13 Billion Bite) Unit 15 High Technology Part I Pre-Reading Questions Part II Extensive Reading Text A Printed Electronics Text B Self-driving Cars Part III Supplementary Reading (The Future of Television)