实用商务英语听说(第一册)
定价:¥40.00
作者: 窦琳,江怡平主编
出版时间:2019-08
出版社:东南大学出版社
- 东南大学出版社
- 9787564184322
- 283498
- 51201964-7
- 16开
- 2019-08
- 文学
- 外国语言文学
- 英语
- 本科 高职
内容简介
本教材共10个单元,从面试、工作、商务汇报、品牌、广告、市场营销、销售、商务礼仪、商务会议和商品交易会这十大商务环境着手,使得学生在了解各个商务环境的过程中,挺高听力及口语。每个单元均设置单元学习目标,介绍重点语汇,并设置形式多样的练习题,听力部分有填空题、选择题、正误辨析题、简答题、配对题等,口语部分有角色扮演、对话、独白、辩论、小组讨论等,听和说围绕商务情境紧密结合,培养学生商务环境下的听说能力。
目录
Unit 1 Interview Part I Lead-in Tasks Part II Listening Tasks Part III Speaking Tasks Part IV Additional Tasks Unit 2 Job and Career Part I Lead-in Tasks Part II Listening Tasks Part III Speaking Tasks Part IV Additional Tasks Unit 3 Business Presentation Part I Lead-in Tasks Part II Listening Tasks Part III Speaking Tasks Part IV Additional Tasks Unit 4 Branding Part I Lead-in Tasks Part II Listening Tasks Part m Speaking Tasks Part IV Additional Tasks Unit 5 Advertising Part I Lead-in Tasks Part II Listening Tasks Part III Speaking Tasks Part IV Additional Tasks Unit 6 Marketing Part I Lead-in Tasks Part 11 Listening Tasks Part III Speaking Tasks Part IV Additional Tasks Unit 7 Sales Part [ Lead-in Tasks Part 11 Listening Tasks Part m Speaking Tasks Part IV Additional Tasks Unit 8 Business Etiquette Part I Lead-in Tasks Part II Listening Tasks Part III Speaking Tasks Part IV Additional Tasks Unit 9 Business Meetings Part I Lead-in Tasks Part II Listening Tasks Part m Speaking Tasks Part IV Additional Tasks Unit 10 Trade Fair Part 1 Lead-in Tasks Part II Listening Tasks Part III Speaking Tasks Part IV Additional Tasks