英语实训教程：商务英语听说·第2册（第2版）
定价：￥42.00
作者： 盛湘君
出版时间：2019-07
出版社：浙江大学出版社
- 浙江大学出版社
- 9787308193047
- 2-1
- 290080
- 53201044-4
- 16开
- 2019-07
- 外国语言文字
- 高职
内容简介
本教材的编写原则按照高职高专的英语教学要求而制订,各个单元是基于常用商务活动的场景，以“经典句型与经典对话”为主体，在每单元中把口语与听力训练相融合，促进语言的输入与输出的结合。每单元包含三个主要的场景。每个场景的内容相对独立，分别由Preparation, Listening和Speaking out三部分构成，便于教师围绕场景交际的常用句型开展听说训练,有利于开展丰富多样的训练活动，提高学生学习兴趣。本册内容包含参加商展、市场调研、产品介绍、商务洽谈、包装运输共5个单元。
目录
UNIT 1 Attending Trade Fairs参加商展篇
Lesson 1 Visiting a Trade Fair
Lesson 2 Inte ractions at the Booth
Lesson 3 Business Negotiation & Exhibition Assessment
UNIT 2 Market Surveys 市场调研篇
Lesson 1 Conducting Ma rket Su rveys
Lessofi 2 Investigating Ma rket Trends
Lesson 3 Ma rketing Strategies
UNIT 3 Product Presentatlons 产品介绍篇
Lesson 1 Asking for Product Info rmation
LeSson Introducing a New P roduct
Lesson 3 Compa ring Products
UNIT 4 Business Negotiation商务洽谈篇
Lesson 1 Asking about Products and Price
Lesson 2 P rice N egotiation
Lesson 3 Reaching a Deal
UNIT 5 Packaging and Delivery r包装运输篇
Lesson 1 Packaging Requirements
Lesson 2 Arranging Shipment
Lesson 3 Urging Delivery
APPENDIX Scripts and Keys听力原文与答案
Lesson 1 Visiting a Trade Fair
Lesson 2 Inte ractions at the Booth
Lesson 3 Business Negotiation & Exhibition Assessment
UNIT 2 Market Surveys 市场调研篇
Lesson 1 Conducting Ma rket Su rveys
Lessofi 2 Investigating Ma rket Trends
Lesson 3 Ma rketing Strategies
UNIT 3 Product Presentatlons 产品介绍篇
Lesson 1 Asking for Product Info rmation
LeSson Introducing a New P roduct
Lesson 3 Compa ring Products
UNIT 4 Business Negotiation商务洽谈篇
Lesson 1 Asking about Products and Price
Lesson 2 P rice N egotiation
Lesson 3 Reaching a Deal
UNIT 5 Packaging and Delivery r包装运输篇
Lesson 1 Packaging Requirements
Lesson 2 Arranging Shipment
Lesson 3 Urging Delivery
APPENDIX Scripts and Keys听力原文与答案
