跨文化交际实训（双语）
￥39.00定价
作者： 刘重霄，刘丽
出版时间：2018年6月
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566319197
- 300923
- 2018年6月
内容简介
从结构安排上，本教材主要包括7个单元的内容，涵盖了跨文化的基本理论和必要的知识信息、跨文化交际的实际行为以及跨文化商务实践，Understanding Culture, Communication and Intercultural Communication；Cultural Patterns and Communication；Managing Intercultural Conflicts；Verbal Communication；Nonverbal Communication；Business Customs and Etiquettes；Business Negotiation across Cultures。每单元都设有Focused Study（主要进行基本理论、概念、知识信息介绍，包括文化背景知识、术语解释、词汇、思考题）、Case Study（具体的案例介绍与分析）、Extended Activity（与本单元内容相关的实践活动的延展）、Related Information（本单元知识点或相关理论的扩充）等环节。
目录
Unit 1 Understandin2 Culture，Communication and Intercultural Communication
lture文化
1.1 Definitions ofCulture文化的定义
1.2 Layers ofCulture文化分层
1.3 Characteristics ofCulture文化的特征
munication交际
2.1 Definitions ofCommunication交际的定义
2.2 PrimaryTypes ofCommunication交际的基本类型
2.3 Components and Process ofCommunication交际元素和交际过程
ercultural Communication跨文化交际
3.1 Definitions ofIntercultural Communication跨文化交际的定义
3.2 The Forms ofIntercultural Communication跨文化交际的类型
3.3 Main Barriers in Intercultural Communication跨文化交际的主要障碍
Extended Activities
FurtherReading
Unit 2 Cultural Patterns and Communication
lturalValues文化价值观
1.1 Comparison between Chinese Values and Western Values中西价值观比较
1.2 Comparison between Chinese Values and American Values中关价值观比较
1.3 CulturalValues in International Business国际商务中的文化价值观
liefandReligion信仰和宗教
2.1 The Differences between Chinese and Western Religious Beliefs中西宗教信仰差异
2.2 Sino-occidental Religious Culture Impact on Society中西宗教文化对社会的影响
fstede’s Five Values Dimension霍夫斯泰德的文化五维度
3.1 Power Distance权利距离
3.2 Individualismversus Collectivism个体主义和集体主义
3.3 Masculine Culture versus Feminine Culture刚性文化和柔性文化
3.4 UncertaintyAvoidance不确定性规避
3.5 Long versus Short Term Orientation长期取向和短期取向
4.K1uckhotm and Strodtbeck’S Value Orientation克拉克洪一斯托特柏克价值取向
ward ll’S High and Low Context爱德华霍尔的高语境和低语境
Extended Activities
FurtherReading
Unit 3 Managing Intercultural Conflicts
ercultural Conflicts跨文化冲突
lture Shock文化休克
2.1 Feeling ofCulture shock文化休克感知
2.2 Stages ofCulture Shock文化休克的阶段
2.3 Symptoms ofCulture Shock文化休克症状
2.4 Symptoms ofReverse Culture Shock反向文化休克症状
fective Management有效管理
3.1 Defense Mechanisms against Culture Shock文化休克的预防机制
3.2 Alleviating Culture Shock减轻文化休克
ExtendedActivities
FurtherReading
Unit 4 Verbal Communication
rbal Commtmication言语交际
al Communication口头交际
2.1 Address Form称呼语
2.2 Greetings andPartings问候语和告别语
2.3 Compliments恭维语
2.4 Topic Picking话题选择
itten Communication书面交际
3.1 Types ofWritten Communication书面交际的类型
3.2 Key Issues注意事项
3.3 Basic E-mail Structure电子邮件的基本格式
Extended Activities
Further Reading
Unit 5 Nonverbal Communication
nverbal Communication非言语交际
1.1 DefinitionofNonverbalCommunication非言语交际概念
1.2 Functions ofNonverbal Communication非言语交际功能
dy Language体态语
2.1 Facial Expression面部表情
2.2 Gesture andPosture手势及姿势
2.3 Touch触感
2.4 Eye Contact眼神交流
ralanguage副语言
3.1 Voice Quality andVocalization音色及发音
3.2 Silence沉默
jectLanguage客体语
vironmental Language环境语
5.1 Time时间
5.2 Space空间
Extended Activities
FurtherReading
Unit 6 Business Customs and Etiquette
eeting打招呼
1.1 Verbal Greeting言语问候
1.2 rbal Greetings非言语问候
perstitions andTaboos迷信和禁忌
2.1 Superstitions迷信
2.2 TabOOS禁忌
lidays and Holy Days节假日
ibery贿赂
siness Card Exchange交换名片
sition and Status社会地位和职位
ectronic Communication Etiquette电子交流礼仪
7.1 Telephone Communication电话交流
7.2 E-mail Communication电子邮件交流
7.3 Traditional Letter Communication传统书信交流
ning Practices餐桌礼仪
8.1 AsianType亚洲餐桌礼仪
8.2 Americanrype美国餐桌礼仪
8-3 EuropeanType欧洲餐桌礼仪
8.4 Dining Practices in Other Cultures and Attentions其他地区餐桌礼仪文化及注意事项
pping服务小费
Extended Activities
Further Reading
lture文化
1.1 Definitions ofCulture文化的定义
1.2 Layers ofCulture文化分层
1.3 Characteristics ofCulture文化的特征
munication交际
2.1 Definitions ofCommunication交际的定义
2.2 PrimaryTypes ofCommunication交际的基本类型
2.3 Components and Process ofCommunication交际元素和交际过程
ercultural Communication跨文化交际
3.1 Definitions ofIntercultural Communication跨文化交际的定义
3.2 The Forms ofIntercultural Communication跨文化交际的类型
3.3 Main Barriers in Intercultural Communication跨文化交际的主要障碍
Extended Activities
FurtherReading
Unit 2 Cultural Patterns and Communication
lturalValues文化价值观
1.1 Comparison between Chinese Values and Western Values中西价值观比较
1.2 Comparison between Chinese Values and American Values中关价值观比较
1.3 CulturalValues in International Business国际商务中的文化价值观
liefandReligion信仰和宗教
2.1 The Differences between Chinese and Western Religious Beliefs中西宗教信仰差异
2.2 Sino-occidental Religious Culture Impact on Society中西宗教文化对社会的影响
fstede’s Five Values Dimension霍夫斯泰德的文化五维度
3.1 Power Distance权利距离
3.2 Individualismversus Collectivism个体主义和集体主义
3.3 Masculine Culture versus Feminine Culture刚性文化和柔性文化
3.4 UncertaintyAvoidance不确定性规避
3.5 Long versus Short Term Orientation长期取向和短期取向
4.K1uckhotm and Strodtbeck’S Value Orientation克拉克洪一斯托特柏克价值取向
ward ll’S High and Low Context爱德华霍尔的高语境和低语境
Extended Activities
FurtherReading
Unit 3 Managing Intercultural Conflicts
ercultural Conflicts跨文化冲突
lture Shock文化休克
2.1 Feeling ofCulture shock文化休克感知
2.2 Stages ofCulture Shock文化休克的阶段
2.3 Symptoms ofCulture Shock文化休克症状
2.4 Symptoms ofReverse Culture Shock反向文化休克症状
fective Management有效管理
3.1 Defense Mechanisms against Culture Shock文化休克的预防机制
3.2 Alleviating Culture Shock减轻文化休克
ExtendedActivities
FurtherReading
Unit 4 Verbal Communication
rbal Commtmication言语交际
al Communication口头交际
2.1 Address Form称呼语
2.2 Greetings andPartings问候语和告别语
2.3 Compliments恭维语
2.4 Topic Picking话题选择
itten Communication书面交际
3.1 Types ofWritten Communication书面交际的类型
3.2 Key Issues注意事项
3.3 Basic E-mail Structure电子邮件的基本格式
Extended Activities
Further Reading
Unit 5 Nonverbal Communication
nverbal Communication非言语交际
1.1 DefinitionofNonverbalCommunication非言语交际概念
1.2 Functions ofNonverbal Communication非言语交际功能
dy Language体态语
2.1 Facial Expression面部表情
2.2 Gesture andPosture手势及姿势
2.3 Touch触感
2.4 Eye Contact眼神交流
ralanguage副语言
3.1 Voice Quality andVocalization音色及发音
3.2 Silence沉默
jectLanguage客体语
vironmental Language环境语
5.1 Time时间
5.2 Space空间
Extended Activities
FurtherReading
Unit 6 Business Customs and Etiquette
eeting打招呼
1.1 Verbal Greeting言语问候
1.2 rbal Greetings非言语问候
perstitions andTaboos迷信和禁忌
2.1 Superstitions迷信
2.2 TabOOS禁忌
lidays and Holy Days节假日
ibery贿赂
siness Card Exchange交换名片
sition and Status社会地位和职位
ectronic Communication Etiquette电子交流礼仪
7.1 Telephone Communication电话交流
7.2 E-mail Communication电子邮件交流
7.3 Traditional Letter Communication传统书信交流
ning Practices餐桌礼仪
8.1 AsianType亚洲餐桌礼仪
8.2 Americanrype美国餐桌礼仪
8-3 EuropeanType欧洲餐桌礼仪
8.4 Dining Practices in Other Cultures and Attentions其他地区餐桌礼仪文化及注意事项
pping服务小费
Extended Activities
Further Reading
