- 商务印书馆
- 9787100194372
- 1-1
- 400741
- 40242961-7
- 平装
- 16开
- 2021-04
- 184
- 文学
- 外国语言文学
- 公共英语
内容简介
该教材是省级精品在线开放课程——国际商务英语谈判的配套教材。在框架编排上，主要以对外贸易和跨境电商行业实际工作流程中所涉及的项目为参考，全书共设置了10个项目：接待外宾、公司与产品、询盘、报盘与还盘、接受与订单、支付方式、装运、包装与保险、索赔与理赔、签订合同。在体例设计上，每个项目以不同的任务为导向，以解决外贸业务实际问题为纽带，让学生掌握相关的商务谈判理论、实践、知识、技能以及职业素养。在内容选择上，充分考虑了学生的实际语言掌握能力，选材均力求典型、实用和可操作性。
根据高职院校“教师、教材、教法”的“三教”改革要求，本教材充分利用现代信息技术，采用线上线下混合式教学模式和新业态背景下的教学设计，为学生提供了免费的配套线上学习资源，主要内容包括微课教学视频、电子教案、教学课件、实训题库、音频、答案、译文以及拓展资料等。学习者可以根据教材封底的配套云资源的使用说明进行操作激活课程，在课程激活之后，便可随扫随用或直接登录相应移动端学习平台获取相关材料。
本教材适用于高职高专商务英语、国际经济与贸易等专业的学生学习使用，也可以作为对外贸易、跨境电商等相关行业从业人员或自学者的参考用书。
根据高职院校“教师、教材、教法”的“三教”改革要求，本教材充分利用现代信息技术，采用线上线下混合式教学模式和新业态背景下的教学设计，为学生提供了免费的配套线上学习资源，主要内容包括微课教学视频、电子教案、教学课件、实训题库、音频、答案、译文以及拓展资料等。学习者可以根据教材封底的配套云资源的使用说明进行操作激活课程，在课程激活之后，便可随扫随用或直接登录相应移动端学习平台获取相关材料。
本教材适用于高职高专商务英语、国际经济与贸易等专业的学生学习使用，也可以作为对外贸易、跨境电商等相关行业从业人员或自学者的参考用书。
目录
Project 1 Receiving Foreign Guests
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 2 Companies and Products
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 3 Inquiries
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 4 Offers and Counter-Offers
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 5 Acceptance and Orders
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 6 Terms of Payment
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 7 Shipment
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Profect 8 Packing and Insurance
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Proiect 9 Claims and Settlements
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 10 Signing a Contract
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Model Test 1
Model Test 2
国际商务谈判常用英语词汇
参考文献
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 2 Companies and Products
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 3 Inquiries
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 4 Offers and Counter-Offers
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 5 Acceptance and Orders
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 6 Terms of Payment
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 7 Shipment
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Profect 8 Packing and Insurance
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Proiect 9 Claims and Settlements
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Project 10 Signing a Contract
Section 1 Introduction
Section 2 Words and Phrases
Section 3 Useful Expressions
Section 4 Model Dialogues
Section 5 Simulated Negotiations
Section 6 Negotiation Knowledge
Section 7 Practical Training
Model Test 1
Model Test 2
国际商务谈判常用英语词汇
参考文献
