跨文化交际（第2版） / 21世纪内容语言融合（CLI）系列英语教材
￥49.00定价
作者： 常俊跃，吕春媚，赵永青
出版时间：2021年10月
出版社：北京大学出版社
- 北京大学出版社
- 9787301326015
- 2版
- 420557
- 43239911-1
- 平装
- 16开
- 2021年10月
- 324
- 200
- 文学
- 外国语言文学
- H319.37；G115
- 英语
- 本科
作者简介
内容简介
《跨文化交际（第2版）》针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者。本书具备以下主要特色：1. 遵循了全新的教学理念：依托学生密切关注的跨文化交际内容，结合跨文化交际知识组织学生进行语言交际活动。2. 涉及了系统的跨文化交际内容：涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容，讨论了不同语境下的跨文化交际。3. 引进了真实的教学材料：语言材料真实、地道，同时穿插了大量的插图、照片等真实的视觉材料，表现手法活泼，效果生动直观。4.设计了新颖的教材板块：多样的板块设计促使学生积极思考、提问、探索、发现、批判，培养自主获得知识、发现问题和解决问题的能力。5. 提供了多样的训练活动：打破了传统教材单调的训练程式，帮助教师设置真实的语言运用情境，培养学生的语言综合运用能力。6. 推荐了经典的学习材料：在每章的最后向学生推荐经典的图书、电影、诗歌、歌曲等学习资料，使教材具有了弹性和开放性，方便不同院校不同水平的学生使用。
目录
Unit 1 An Introduction to Intercultural Communication/1
Text A Intercultural Communication/2
Text B The Importance of Training Intercultural Communication Awareness/3
Text C The Era of Intercultural Communication/8
Text D Stereotypes: An Intercultural No-No/10
Text E Chinese and American Understandings on Friendship/12
Unit 2 Understanding Communication/16
Text A Components of Communication/17
Text B Features of Communication/18
Text C How Long Does It Take to Say I’m Getting Married (Ⅰ)/24
Unit 3 Verbal Communication (I)/28
Text A Cultural Differences on Lexical Level/29
Text B Translation and Cultures/35
Text C How to Improve Verbal Communication/37
Unit 4 Verbal Communication (II)/40
Text A Compliments in Chinese and American English (Ⅰ)/41
Text B Compliments in Chinese and American English (Ⅱ)/43
Text C How to Address People /48
Text D Conversation and Culture/49
Unit 5 Nonverbal Communication (I)/52
Text A Nonverbal Communication/53
Text B Making a Gesture/54
Text C Every Body’s Talking/60
Text D Top 10 Non verbal Communication Tips/63
Unit 6 Nonverbal Communication (Ⅱ)/67
Text A How Big Is Your Space Bubble/68
Text B Time Sense: Polychronicity and Monochronicity/69
Text C Eye Contact/76
Unit 7 Cross-gender Communication/79
Text A Gender Differences in Communication/80
Text B Six Principles for Effective Cross-gender Communication /83
Text C Gender Issues / 88
Text D Rapport-Talk and Report-Talk / 91
Unit 8 Understanding Culture / 94
Text A What Is Culture /95
Text B Features of Culture / 101
Text C How Long Does It Take to Say I’m Getting Married (Ⅱ) / 102
Unit 9 Cultural Diversity / 106
Text A The Basic Unit of Society: The Individual or the Collective / 108
Text B Create an Asian Community of Shared Future Through Mutual Learning / 114
Text C Family Structure / 116
Text D Friendship of American Style / 118
Unit 10 Cultural Influence on Perception / 121
Text A Shakespeare in the Bush / 122
Text B Generalizations and Stereotypes / 129
Text C American Stereotypes of China / 131
Unit 11 Culture Shock / 135
Text A Culture Shock / 136
Text B How to Survive Culture Shock / 142
Text C Can You Survive Reverse Culture Shock / 143
Unit 12 Cultural Differences in Education / 146
Text A Classroom Expectations / 148
Text B 15 Important Cultural Differences in the Classroom / 154
Text C Classroom Culture / 157
Unit 13 Cultural Differences in Etiquette and Protocol / 160
Text A International Gift-giving Etiquette / 161
Text B Business Card Etiquette /166
Text C How Tipping Works / 168
Unit 14 Cultural Differences in Business Negotiation / 171
Text A Cross-cultural Negotiation / 173
Text B How to Steer Clear of Pitfalls in Cross-cultural Negotiation / 179
Text C The Top Ten Ways Culture Affects Negotiating Style / 181
Unit 15 Developing Intercultural Competence /187
Text A A Four-step Approach to Intercultural Communication Training / 188
Text B Developing Intercultural Communication Competence / 193
Text C Cultural Awareness / 195
主要参考文献 /198
Text A Intercultural Communication/2
Text B The Importance of Training Intercultural Communication Awareness/3
Text C The Era of Intercultural Communication/8
Text D Stereotypes: An Intercultural No-No/10
Text E Chinese and American Understandings on Friendship/12
Unit 2 Understanding Communication/16
Text A Components of Communication/17
Text B Features of Communication/18
Text C How Long Does It Take to Say I’m Getting Married (Ⅰ)/24
Unit 3 Verbal Communication (I)/28
Text A Cultural Differences on Lexical Level/29
Text B Translation and Cultures/35
Text C How to Improve Verbal Communication/37
Unit 4 Verbal Communication (II)/40
Text A Compliments in Chinese and American English (Ⅰ)/41
Text B Compliments in Chinese and American English (Ⅱ)/43
Text C How to Address People /48
Text D Conversation and Culture/49
Unit 5 Nonverbal Communication (I)/52
Text A Nonverbal Communication/53
Text B Making a Gesture/54
Text C Every Body’s Talking/60
Text D Top 10 Non verbal Communication Tips/63
Unit 6 Nonverbal Communication (Ⅱ)/67
Text A How Big Is Your Space Bubble/68
Text B Time Sense: Polychronicity and Monochronicity/69
Text C Eye Contact/76
Unit 7 Cross-gender Communication/79
Text A Gender Differences in Communication/80
Text B Six Principles for Effective Cross-gender Communication /83
Text C Gender Issues / 88
Text D Rapport-Talk and Report-Talk / 91
Unit 8 Understanding Culture / 94
Text A What Is Culture /95
Text B Features of Culture / 101
Text C How Long Does It Take to Say I’m Getting Married (Ⅱ) / 102
Unit 9 Cultural Diversity / 106
Text A The Basic Unit of Society: The Individual or the Collective / 108
Text B Create an Asian Community of Shared Future Through Mutual Learning / 114
Text C Family Structure / 116
Text D Friendship of American Style / 118
Unit 10 Cultural Influence on Perception / 121
Text A Shakespeare in the Bush / 122
Text B Generalizations and Stereotypes / 129
Text C American Stereotypes of China / 131
Unit 11 Culture Shock / 135
Text A Culture Shock / 136
Text B How to Survive Culture Shock / 142
Text C Can You Survive Reverse Culture Shock / 143
Unit 12 Cultural Differences in Education / 146
Text A Classroom Expectations / 148
Text B 15 Important Cultural Differences in the Classroom / 154
Text C Classroom Culture / 157
Unit 13 Cultural Differences in Etiquette and Protocol / 160
Text A International Gift-giving Etiquette / 161
Text B Business Card Etiquette /166
Text C How Tipping Works / 168
Unit 14 Cultural Differences in Business Negotiation / 171
Text A Cross-cultural Negotiation / 173
Text B How to Steer Clear of Pitfalls in Cross-cultural Negotiation / 179
Text C The Top Ten Ways Culture Affects Negotiating Style / 181
Unit 15 Developing Intercultural Competence /187
Text A A Four-step Approach to Intercultural Communication Training / 188
Text B Developing Intercultural Communication Competence / 193
Text C Cultural Awareness / 195
主要参考文献 /198
