领先商务英语阅读4
￥37.00定价
作者： 仲伟合，王立非，潘惠霞
出版时间：2013-08
出版社：高等教育出版社
- 高等教育出版社
- 9787040376869
- 1版
- 25106
- 45243321-2
- 平装
- 异16开
- 2013-08
- 431
- 300
- 管理学
- 工商管理
- F7
- 英语、通用
- 本科
内容简介
本书是领先商务英语（专业）系列教材中商务英语阅读1-4中的一本。本书以最新颁布的《高等学校商务英语专业教学要求（试行）》为指导，在编写过程中本着“突出跨文化商务交际能力的培养”的原则，在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。
目录
Unit 1 Economic Evolution
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of
Developing Asia?
Unit 2 Trade
Text A Treasure Island： The Power of Trade
How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis： Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google'sAntitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind： The Power， the Promise， the Business
Text B Green Investing： Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions： Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational
Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari-Can WaI-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis， What Is It About?
Text B Mortgage Woes Could Be Tip of the Iceberg
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of
Developing Asia?
Unit 2 Trade
Text A Treasure Island： The Power of Trade
How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis： Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google'sAntitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind： The Power， the Promise， the Business
Text B Green Investing： Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions： Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational
Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari-Can WaI-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis， What Is It About?
Text B Mortgage Woes Could Be Tip of the Iceberg
