前辅文
 Unit 1 Globalization
  Text A: China Goes Global
  Text B: The Global Market: Translating and Localizing
  Reading Strategy
 Unit 2 Credit Card
  Text A: How Does a Credit Card Work?
  Text B: Two Essays About the History of Credit Card
  Reading Strategy
 Unit 3 Personal Branding and Company Branding
  Text A: The Brand Called You
  Text B: The Key to Successful Branding in China
  Reading Strategy
 Unit 4 Wal-Mart
  Text A: The Model Manager of Wal-Mart
  Text B: Wal-Mart Nation
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 Unit 5 International Trade
  Text A: Survey of International Trade
  Text B: Biography of Adam Smith
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 Unit 6 Silicon Valley Success Stories
  Text A: Tesla Motor¡¯s Second Electric Car Will Be Made in Silicon Valley
  Text B: The Legend of Silicon Valley
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 Unit 7 Marketing Innovation
  Text A: P&G¡¯s Innovation Culture
  Text B: P&G: A Japanese Marketing Success Story
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 Unit 8 The History of Chinese Banking System
  Text A: The History of Chinese Banking System
  Text B: The World Bank
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 Unit 9 Management
  Text A: What Is Management?
  Text B: Peter F. Drucker¡ªFather of Modern Management
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 Unit 10 Management Theories
  Text A: Organizing Process in Management
  Text B: Management: Historical Perspectives
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 Unit 11 Microcredit
  Text A: Loans Among Family Members
  Text B: Loans and Family: Do They Mix?
 Unit 12 Partnership
  Text A: Hard Time in Starting a Small Business
  Text B: Muhammad Yunus and His Grameen Bank
 Unit 13 Merger and Acquisition in Business
  Text A: Chinese M&A: Moving Target
  Text B: Microsoft¡¯s Mating Dance
 Unit 14 The International Business Law
  Text A: China¡¯s New Company Law
  Text B: Forms of Foreign Investment in China
 Unit 15 Learn Mandarin
  Text A: Get Ahead, Learn Mandarin
  Text B: Verbal Communication in Business
 Unit 16 Business Communication
  Text A: Nonverbal Behaviors in Different Business Cultures
  Text B: Doing Business in the U.S.A.