国际管理——教程与案例（英文版）（第5版） / 国际商务经典教材
￥48.00定价
作者： 包铭心
出版时间：2015年5月
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300211107
- 30141
- 0040168164-8
- 16开
- 2015年5月
- 706
- 管理学
- 工商管理
- F276.7
- 国际贸易、国际商务
- 研究生、本科
内容简介
本书堪称一本真正国际化的国际管理教材，由四位欧美著名商学院教授合力打造，自初版起，已在世界20多个国家200多所高校使用，广受师生好评。非常适合作为本科、研究生、MBA双语教学教材。该书紧紧围绕对于所有企业而言共同的而且重要的国际管理问题，阐述了企业如何在竞争日益加剧的全球环境中走向国际化并成功地开展国际业务。
目录
PART ONE
TEXT 1
Chapter 1
The Internationalization Process 2
The Global Business Environment 7
The World of International Trade 7
Managing Export Operations 7
Global Sourcing Strategy 8
Licensing 8
The Design and Management of International Joint Ventures 9
International Strategy Formulation 10
The Impact of Globalization On The Organization of Activities 11
The Evolving Multinational 11
The Global Manager 11
Strengthening International Government Relations 12
The Global Leader 12
Ethical Challenges of International Management 12
Managing The Global Workforce 12
Chapter 2
The Global Business Environment 15
Population 16
Countries 20
Economic Development 21
Trade, Natural Resources, and Foreign Investment 24
The Environment 28
Chapter 3
The World of International Trade 32
The International Trade Environment 33
A Framework for International Trade 37
Comparative and Competitive Advantage 40
New Theories of International Trade 44
Real Exchange Rates 48
Demand 53
Chapter 4
Managing Export Operations 56
Factors That Impede and Facilitate Trade 61
Channels of Distribution and Export Marketing 61
Pricing in Export Markets 63
Stages of Export Market Involvement 64
Trade Intermediaries 67
Global Trade and Investment 69
Chapter 5
Global Sourcing Strategy: R & D,
Manufacturing, and Marketing
Interfaces 77
Extent and Complexity of Global Sourcing Strategy 78
Trends in Global Sourcing Strategy 79
Potential Pitfalls in Global Sourcing 82
Value Chain and Functional Interfaces 84
Logistics of Sourcing Strategy 88
Long-Term Consequences 90
Outsourcing of Service Activities 92
Chapter 6
Licensing 97
Chapter 7
The Design and Management of
International Joint Ventures 104
Why Companies Create International Joint Ventures 106
Strengthening The Existing Business 106
Taking Products to Foreign Markets 109
Bringing Foreign Products to Local Markets 110
Using Joint Ventures for Diversification 111
Requirements for International Joint Venture Success 112
Chapter 8
International Strategy Formulation 121
Understanding Industry Pressures 122
Pressures Toward Globalization 122
Pressures Toward Localization 126
Globalization Impacts Industries 132
Globalization Impacts Business Strategy 133
Key Considerations in Adopting An International Strategy 134
Chapter 9
The Impact of Giobalization on the
Organization of Activities 141
Common International Organization Structures 142
Global Affiliates 147
Chapter 10
The Evolving Multinational 159
Introduction 159
Dimensions of Evolution 160
Mnc Evolution as An Integrated Process 165
Chapter 11
The Global Manager 170
Skills of The Global Manager 171
Developing Global Managers 180
Managing International Assignments 181
Chapter 12
Strengthening International Government
Relations 187
Chapter 13
Global Leadership 198
The Importance of Global Leadership 199
The Characteristics of Effective Global Leaders 201
The Paradox of Global Leadership 207
Chapter 14
Ethical Challenges of International
Management 210
Ethics Involve Two Types of Actions 211
Philosophical Perspectives 215
An Individual Responsibility 218
Integrity Is Good for Business 219
Chapter 15
Managing the New Global
Work force 222
What Do We Mean By °Diversity± ?223
Diversity in Multinational Firms 225
The Limits of Diversity 226
What Do We Mean By °Consistency± ?226
Achieving Consistency and Diversity 227
Recommendations for Multinationals 228
PART TWO
CASES ON
INTERNATIONALIZATION 235
Chapter 16
The Global Branding of Stella Artois 236
A Brief History of Interbrew 236
The International Market for Beer 237
Beer Industry Structure 238
InterbrewS Global Position 238
InterbrewS Corporate Structure 239
Recent Performance 240
Interbrew Corporate Strategy 241
The Evolution of InterbrewS Global Brand Strategy 243
Stella Artois as InterbrewS International Flagship Brand 244
StellaS Global Launch 248
Current Thinking 249
Chapter 17
Swatch and the Global Watch Industry 253
Early History 253
Postwar Competitive Changes (1945 to 1970) 255
Changing Technologies (1970 to 1990) 257
The Japanese Industry 257
The U.S. Industry 258
Watchmaking Activities in Hong Kong and Korea 258
The Swiss Industry Responds Slowly 259
Competing in Real Time (1990s) 261
Developments in The Hong Kong and Japanese Industries 264
The U.S. Industry 265
显示全部信息
TEXT 1
Chapter 1
The Internationalization Process 2
The Global Business Environment 7
The World of International Trade 7
Managing Export Operations 7
Global Sourcing Strategy 8
Licensing 8
The Design and Management of International Joint Ventures 9
International Strategy Formulation 10
The Impact of Globalization On The Organization of Activities 11
The Evolving Multinational 11
The Global Manager 11
Strengthening International Government Relations 12
The Global Leader 12
Ethical Challenges of International Management 12
Managing The Global Workforce 12
Chapter 2
The Global Business Environment 15
Population 16
Countries 20
Economic Development 21
Trade, Natural Resources, and Foreign Investment 24
The Environment 28
Chapter 3
The World of International Trade 32
The International Trade Environment 33
A Framework for International Trade 37
Comparative and Competitive Advantage 40
New Theories of International Trade 44
Real Exchange Rates 48
Demand 53
Chapter 4
Managing Export Operations 56
Factors That Impede and Facilitate Trade 61
Channels of Distribution and Export Marketing 61
Pricing in Export Markets 63
Stages of Export Market Involvement 64
Trade Intermediaries 67
Global Trade and Investment 69
Chapter 5
Global Sourcing Strategy: R & D,
Manufacturing, and Marketing
Interfaces 77
Extent and Complexity of Global Sourcing Strategy 78
Trends in Global Sourcing Strategy 79
Potential Pitfalls in Global Sourcing 82
Value Chain and Functional Interfaces 84
Logistics of Sourcing Strategy 88
Long-Term Consequences 90
Outsourcing of Service Activities 92
Chapter 6
Licensing 97
Chapter 7
The Design and Management of
International Joint Ventures 104
Why Companies Create International Joint Ventures 106
Strengthening The Existing Business 106
Taking Products to Foreign Markets 109
Bringing Foreign Products to Local Markets 110
Using Joint Ventures for Diversification 111
Requirements for International Joint Venture Success 112
Chapter 8
International Strategy Formulation 121
Understanding Industry Pressures 122
Pressures Toward Globalization 122
Pressures Toward Localization 126
Globalization Impacts Industries 132
Globalization Impacts Business Strategy 133
Key Considerations in Adopting An International Strategy 134
Chapter 9
The Impact of Giobalization on the
Organization of Activities 141
Common International Organization Structures 142
Global Affiliates 147
Chapter 10
The Evolving Multinational 159
Introduction 159
Dimensions of Evolution 160
Mnc Evolution as An Integrated Process 165
Chapter 11
The Global Manager 170
Skills of The Global Manager 171
Developing Global Managers 180
Managing International Assignments 181
Chapter 12
Strengthening International Government
Relations 187
Chapter 13
Global Leadership 198
The Importance of Global Leadership 199
The Characteristics of Effective Global Leaders 201
The Paradox of Global Leadership 207
Chapter 14
Ethical Challenges of International
Management 210
Ethics Involve Two Types of Actions 211
Philosophical Perspectives 215
An Individual Responsibility 218
Integrity Is Good for Business 219
Chapter 15
Managing the New Global
Work force 222
What Do We Mean By °Diversity± ?223
Diversity in Multinational Firms 225
The Limits of Diversity 226
What Do We Mean By °Consistency± ?226
Achieving Consistency and Diversity 227
Recommendations for Multinationals 228
PART TWO
CASES ON
INTERNATIONALIZATION 235
Chapter 16
The Global Branding of Stella Artois 236
A Brief History of Interbrew 236
The International Market for Beer 237
Beer Industry Structure 238
InterbrewS Global Position 238
InterbrewS Corporate Structure 239
Recent Performance 240
Interbrew Corporate Strategy 241
The Evolution of InterbrewS Global Brand Strategy 243
Stella Artois as InterbrewS International Flagship Brand 244
StellaS Global Launch 248
Current Thinking 249
Chapter 17
Swatch and the Global Watch Industry 253
Early History 253
Postwar Competitive Changes (1945 to 1970) 255
Changing Technologies (1970 to 1990) 257
The Japanese Industry 257
The U.S. Industry 258
Watchmaking Activities in Hong Kong and Korea 258
The Swiss Industry Responds Slowly 259
Competing in Real Time (1990s) 261
Developments in The Hong Kong and Japanese Industries 264
The U.S. Industry 265
显示全部信息
