Unit 1 Tourism Development 1
Text A China’s Travel and Tourism Market Takes Off 1
Words and Expressions 7
Key Concepts 10
Notes 11
Exercises 11
Text B Tour Operators Gaze into their Crystal Balls 14
Words and Expressions 18
Key Concepts 20
Notes 20
Exercises 21
Case Study The Future of the Travel Industry Unquestionably is a Connected One 24
Unit 2 Outbound Tourism 26
Text A Developments in China’s Outbound Tourism in Recent Years 26
Words and Expressions 30
Key Concepts 32
Notes 32
Exercises 34
Text B Chinese Tourism: The Good, the Bad and the Backlash 37
Words and Expressions 41
Key Concepts 42
Notes 43
Exercises 44
Case Study Young Hands Drive Surge in Overseas Travel 48
Unit 3 Food Culture 50
Text A Chinese Food Cultural Profile 50
Words and Expressions 54
Key Concepts 56
Notes 57
Exercises 58
Text B An Introduction to French Cuisine and Dining Etiquette 61
Words and Expressions 67
Key Concepts 69
Notes 69
Exercises 70
Case Study French Cuisine: Foodies Fight to Protect the Term ‘Restaurant’ 73
Unit 4 Lodging Industry 75
Text A An Overview of the Hotel Industry 75
Words and Expressions 79
Key Concepts 81
Notes 82
Exercises 83
Text B Four Better and Cheaper Alternatives to Hotels 86
Words and Expressions 91
Key Concepts 93
Notes 93
Exercises 93
Case Study How Online Review Sites Are Affecting Your Hotel 97
Unit 5 Transportation in Tourism 100
Text A China, a High-Speed Railway Kingdom 100
Words and Expressions 104
Key Concepts 106
Notes 106
Exercises 107
Text B Some Tips for Self-driving Tour in China 110
Words and Expressions 115
Key Concepts 117
Notes 118
Exercises 118
Case Study ACC Attended “Forum on Patterns ＆ Trends of China Self-Driving Tourism” 121
Unit 6 Development and Protection of Tourism Resources 122
Text A A Case Study of Tourism in the UK National Parks 122
Words and Expressions 126
Key Concepts 127
Notes 128
Exercises 129
Text B Sustainable Tourism, Responsible Tourism and Humane Tourism 131
Words and Expressions 136
Key Concepts 137
Notes 138
Exercises 138
Case Study Problems with Sustainable Tourism in the Third World 142
Unit 7 Ecotourism 143
Text A Ecotourism in India 143
Words and Expressions 147
Key Concepts 148
Notes 148
Exercises 149
Text B Human Impacts on Antarctica and Threats to the Environment 152
Words and Expressions 155
Key Concepts 156
Notes 157
Exercises 158
Case Study Amazon’s Biodiversity: Clearing up Doubts as to the Benefits of Ecotourism 161
Unit 8 Tourism Shopping 164
Text A Top Shopping Areas in Hong Kong 164
Words and Expressions 167
Key Concepts 168
Notes 169
Exercises 172
Text B Shopping Habits of Chinese People 175
Words and Expressions 178
Key Concepts 180
Notes 180
Exercises 182
Case Study How to Claim Sales Tax Back When Leaving the United States 185
Unit 9 Entertainment in Tourism 187
Text A Entertainment Tourism 187
Words and Expressions 191
Key Concepts 193
Notes 193
Exercises 195
Text B 198
Film Tourism in New Zealand 198
Words and Expressions 202
Key Concepts 204
Notes 204
Exercises 205
Case Study Agritainment (农家乐) Booms South West China Villages 208
?
Unit 10 Tourism Marketing 210
Text A Event Manager—The Best Job in the World? 210
Words and Expressions 214
Key Concepts 216
Notes 216
Exercises 217
Text B New York City Tourism: A Model for Success 220
Words and Expressions 225
Key Concepts 226
Notes 226
Exercises 228
Case Study District Boosts Sports, Culture 231
Unit 11 Tourism Human Resources Management 232
Text A Hotel Human Resources’ Five Greatest Challenges 232
Words and Expressions 236
Key Concepts 237
Notes 237
Exercises 238
Text B Human Resources Planning for Tourism in Protected Areas 242
Words and Expressions 246
Key Concepts 247
Notes 248
Exercises 248
Case Study Who Would You Trust? 252
Unit 12 Legal Issues in Tourism 255
Text A Legal Advice for Americans Traveling Abroad 255
Words and Expressions 259
Key Concepts 261
Notes 261
Exercises 263
Text B Travel with Credit Cards 265
Words and Expressions 269
Key Concepts 271
Notes 271
Exercises 273
Case Study Travel Assistance: How to Prepare for an Unexpected Legal Crisis 275
参考文献 278