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出版时间:2021-01

出版社:北京师范大学出版社

获奖信息:“十四五”职业教育国家规划教材,全国优秀教材二等奖,“十三五”职业教育国家规划教材  

以下为《外贸英语函电》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 北京师范大学出版社
  • 9787303147496
  • 3-11
  • 63012
  • 66243314-3
  • 16开
  • 2021-01
  • 272
  • 经济学
  • 应用经济学
  • H315
  • 英语类
作者简介
项伟峰 广东轻工职业技术学院 副教授
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内容简介
本书基于国际贸易业务流程,将英语语言知识和国际贸易实务知识有机结合,详细介绍了各环节中的函电写作,体例安排新颖,以篇章结构分析与核心语汇归纳为特色,以培养学生商务沟通能力、国际贸易业务操作能力为目标,体现任务驱动、工学结合思想,实用性、针对性强。本书适合高等职业教育商务英语、国际贸易、国际商务等专业教学使用,也适用于应用型本科相关专业活作为国际贸易从业人员参考用书。
目录

Module 1  Business Letter Writing Essentials

  Learning Task 1  Identifying and Arranging the Parts of a Business Letter

  Learning Task 2  Identifying and Using the Layout of Business Letters, Envelopes and E-mails

  Learning Task 3  General Principles of Business Letter Writing

Module 2  Establishing Business Relations

  Learning Task 1  Establishing Business Relations

  Learning Task 2  Agency Application and Appointment

Module 3  Enquiry, Offer, Counter-offer and Acceptance

  Learning Task 1  Enquiry and Reply

  Learning Task 2  Offer

  Learning Task 3  Counter-Offer and Acceptance

Module 4  Orders

  Learning Task 1  Placing an Order

  Learning Task 2  Accepting an Order

  Learning Task 3  Declining an Order

Module 5  Payment

  Learning Task 1  Negotiating Terms of Payment

  Learning Task 2  Settling Payment Problems

Module 6  Letter of Credit

  Learning Task 1  Opening a Letter of Credit

  Learning Task 2  L/C Amendment and Extension

Module 7  Packing and Shipment

  Learning Task 1  Packing and Marking

  Learning Task 2  Terms of Shipment

  Learning Task 3  Shipping Advice

Module 8  Insurance

  Learning Task 1  Insurance Terms

  Learning Task 2  Insurance Arrangement and Effectuation

Module 9  Complaints and Claims

  Learning Task 1  Complaints

  Learning Task 2  Claims

Module 10  International Trade Simulation

Keys

References

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