- 中国轻工业出版社
- 9787518409341
- 1-5
- 145996
- 66243545-2
- 16开
- 2016-05
- 148
- 管理学
- 工商管理
- F713.36
- 电子商务类
- 高职
作者简介
内容简介
当前，电商的迅猛发展对电商人才的综合素质提出了更高的要求，以往只需要懂得一些基础的商务和计算机知识，能开网店，能在网上完成销售即达到了人才培养的要求。但是，随着技术的不断更新换代，电子商务有了更多新的发展方向，例如：农业电子商务、移动电子商务、跨境电子商务等等，这些新的方向不仅融合了技术的更新，更加需要学生能紧跟时代的步伐，不断的进行知识的更新。毫无疑问，掌握电子商务英语对电子商务技术的更新和商务模式的发展有极大的促进作用。
目录
Chapter1Internet&E-commercePart1NeedtoKnow:Everything’ssoNearandSmartPart2FurtherStudy:E-Commerce-BusinessModelsPart3SuperLinks:Internationale-commercestatisticsE-commerce:APromoterfortheTransformationandUpgradingofChineseEconomyChapter2TheBoomofE-commercePart1NeedtoKnow:OnlineSiteGoesafterChineseinUSon11/11Part2FurtherStudy:WandaTakesoverE-paymentCompany99BillPart3SuperLinks:AlipayTargetsRetailerswithNewServicesWal-MartMakesOnlineShoppingStepsforGrowthChapter3OnlineShoppingPart1NeedtoKnow:SalesReport:2015ThanksgivingDay，BlackFriday，CyberMondayPart2FurtherStudy:BoomofonlinemarketPart3SuperLinks:PopularBlackFridayandCyberMondayProductsSoldbyOnlineBusinessesB2BE-commerceGrowing；BecomingMoreLikeB2CChapter4OnlinePayingPart1NeedtoKnow:Alipaybeingusedby100milliontoaccesspublic-sectortransactionsPart2FurtherStudy:Alipaystudy:SmartphonesarelikelytoreplacewalletsPart3SuperLinks:WeChatturnsto’appaccounts’forsuccessChinaSeesTremendousGrowthinMobilePaymentServicesChapter5ThesafetyPart1NeedtoKnow:HowtoshopsafelyandsecurelyonlinePart2FurtherStudy:SayNotoStreakingtoEnsureOnlinePaymentSecurityPart3SuperLinks:E-Commerce-SecuritySystemsOnlineshoppingscamsChapter6ColorfulWebsitesofOnlineShopsPart1NeedtoKnow:Hot-SellersoneBayTakingupSpaceinYourHomePart2FurtherStudy:5TipsforStartinganE-commerceBusinessPart3SuperLinks:ShoppersTurntoSmallOnlineRetailersforUnique，Hard-to-findItemsHowdoIgetmoretraffictomywebsiteoronlineshops?Chapter7TheDeliveryofE-commercePart1NeedtoKnow:ThePastGlory---theCaseStudyofkuaishubao.comPart2FurtherStudy:Istwo-hourdeliverythefutureofe-commerce?Canadiane-tailergivesitatryPart3SuperLinks:The（Many）BenefitsofOfferingFreeShippingDropShipping:5TacticsofSuccessfulRetailersChapter8CustomerserviceofE-commercePart1NeedtoKnow:WhatCustomersExpectintheE-CommerceAgePart2FurtherStudy:Customerservicebestpractices:Makingsocialmediaatwo-wayconversationPart3SuperLinks:7BloggingTipstoIncreaseOnlineSalesImpactofreviewsonconsumerbehavior附录一参考答案附录二电子商务常用专业术语附录三全球知名电子商务网站示例
