电子商务专业英语（第2版） / 课改教材
作者： 孙瑞新
出版时间：2012-01-16
出版社：高等教育出版社
- 高等教育出版社
- 9787040338614
- 2
- 81174
- 47232332-8
- 平装
- 16开
- 2012-01-16
- 240
- 152
- 管理学
- 工商管理
- H319.4
- 电子商务
- 中职
本书是教育部职业教育与成人教育司推荐教材配套用书，是为满足中等职业学校电子商务专业教学需要而编写的教材，在第一版的基础上修订而成。
本书涉及电子商务基础、远程医学、网上广告、网络营销、物流与配送供应链、数字钱包、电子资金转账、因特网接入方法、浏览器、防火墙、虚拟企业、客户关系管理、财务分析、处理器、WindowsXP、中国加入WTO议定书、电子商务示范法等多方面内容。课文实用、新颖，配有多幅英汉对照图片，练习题有多种类型并附参考答案。
本书可作为中等职业学校电子商务专业教学用书，也可供电子商务从业人员参考。
前辅文
Lesson 1 What Is Electronic Commerce?
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Classificationof Ecommerce
Lesson 2 Web Used in Business
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Mail Safe
Lesson 3 Telemedicine
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: How Can I See a Doctor on the Internet?
Lesson 4 Hacker Kevin Mitnick’s Security Advice
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Black Hat Crackers
Lesson 5 Online Selling
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: The Effectiveness of Your Marketing Campaigns
Lesson 6 Electronic Marketing Strategy
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: PointofSale Software
Lesson 7 FedEx
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: TimelyDelivery
Lesson 8 Supply Chain Solutions of UPS
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Keeping Customers
Lesson 9 Digital Wallets
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Electronic Purse
Electronic Wallet
Lesson 10 Data Message and EDI
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Electronic Funds Transfer (EFT)
Lesson 11 Internet Access Methods—ISP、ANALOG Modems、ISDN、CABLE Modems and DSL
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Cable Modems
Lesson 12 Myths About theInternet
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Infrared Port
Lesson 13 Internet Explorer
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Microsoft Windows Media Player
Lesson 14 Firewall
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Could Firewall Protect Against Viruses?
Lesson 15 Virtual Enterprise
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Virtual Host Computer
Lesson 16 Customer Relationship Management
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: American Online (AOL)
Lesson 17 Financial Analysis
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Current Ratio68Quick Ratio
Lesson 18 Digital Camera
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Digital Cameras and Video Device
Lesson 19 Windows XP
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Fast User Switching
Lesson 20 Do Ebooks Spell the Endof Lending Libraries?
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Can the Library Survive in a Digital World?
Lesson 21 Administration of the Trade Regime(1)
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: Preamble
Lesson 22 Administration of the Trade Regime(2)
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: General
Lesson 23 Introduction to the Model Law on Electronic Commerce
New Words & Phrases
Specialized Terms
Notes
Exercises
Reading Material: 4A104 Funds Transfer—Definitions
Appendix A Vocabulary
Appendix B Reference Translations
Appendix C Keys to Exercises
