外贸函电写作 / 21世纪高等院校经济管理类规划教材
￥39.80定价
作者： 赵丹，李秋芹，徐艳甲
出版时间：2014年7月
出版社：人民邮电出版社
- 人民邮电出版社
- 9787115349668
- 90268
- 2014年7月
- 未分类
- 未分类
- H315
内容简介
赵丹、李秋芹、徐艳甲主编的这本《外贸函电写作》系统地阐述了商务书信写作的基本知识，包括商务书信的构成、格式、写作原则及措辞，并按照外贸业务磋商及执行过程中各个环节的顺序详尽介绍了外贸函电各类信函的写作内容及语言模式，包括确立贸易关系、询价及回复、报盘及还盘、订单、接受与回绝、支付方式、包装、装运、保险、申诉与索赔、代理等方面，每个单元由单元概要、信函示例、词汇注释套语、写作技法、信函模板和练习6个部分组成。
本书不仅适合普通高等院校使用，也可以满足高职高专院校教学的需要，同时可供业界人士参考使用。
本书不仅适合普通高等院校使用，也可以满足高职高专院校教学的需要，同时可供业界人士参考使用。
目录
Chapter 1 General Introduction
Section 1 Business Knowledge业务知识
1.1 Structure and Layout of a Business Letter
1.2 Language Requirements
1.3 Envelop Addressing
Section 2 Specimen Letters样函
1.4 Block Style平头式/齐头式
1.5 Indented Style缩进式/缩格式
1.6 Semi Block Style with Indented Paragraphs混合式
1.7 Modified Block Style改良齐头式
Section 3 Supplements知识补充
Chapter 2 Establishing Business Relations
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 3 Enquiries询盘
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 4 Offers
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 5 Counter-Offers
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 6 Conclusion of Business
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 7 Terms of Payment
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 8 Establishment of L/C and Amendment
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 9 Packing， Shipping Marks and Shipment
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 10 Insurance
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 11 Complaints and Claims
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 12 Eleven Agency
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 13 International Trade Forms
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
参考文献
Section 1 Business Knowledge业务知识
1.1 Structure and Layout of a Business Letter
1.2 Language Requirements
1.3 Envelop Addressing
Section 2 Specimen Letters样函
1.4 Block Style平头式/齐头式
1.5 Indented Style缩进式/缩格式
1.6 Semi Block Style with Indented Paragraphs混合式
1.7 Modified Block Style改良齐头式
Section 3 Supplements知识补充
Chapter 2 Establishing Business Relations
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 3 Enquiries询盘
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 4 Offers
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 5 Counter-Offers
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 6 Conclusion of Business
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 7 Terms of Payment
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 8 Establishment of L/C and Amendment
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 9 Packing， Shipping Marks and Shipment
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 10 Insurance
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 11 Complaints and Claims
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 12 Eleven Agency
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
Chapter 13 International Trade Forms
Section 1 Business Knowledge业务知识
Section 2 Specimen Letters样函
Section 3 Supplements知识补充
参考文献
