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出版时间:2008-03

出版社:华东师范大学出版社

以下为《当代商务英语阅读教程(2)(学生用书)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 华东师范大学出版社
  • 9787561758229
  • 1版
  • 119199
  • 65244471-2
  • 16开
  • 2008-03
  • 文学
  • 外国语言文学
  • F7
  • 商务英语
  • 高职
内容简介
本书是以Content-bascd Business English为编写思路的商务英语泛读教材。选材主要依据是English for Communication,即着重涉及对外商贸交往有关的话题内容。具有知识性、先进性、时代感并兼顾趣味性。
目录
Unit 1  汽车与交通
  Topic—based Content:Automobiles and Transportation
  Topic Reading:Extracts of Automobiles and Transportation
  Extract 1:Automobile Industry
  [相关链接]Related Link:Brands of Cars
  Extract 2:Traffic Congestion and Its Solution
  [文化链接]  Culture Link:Carpool/Vanpool
  Extract 3:China’S Drive for Local Car Brands
  Extract 4:China Starts Driving in Style
  [文化链接]  Culture Link:Driving Through
  [实例链接]Link to Authentic Document:Car Exchange Agreement
Unit 2  “租”出好生意
  Topic-based Content:Leasing
  Topic Reading:Extracts of Leasing
  Extract 1:How to Choose an Equipment Leasing Company
  Extract 2:Equipment Leasing
  [实例链接]Link to Authentic Document:Rental Agreement
  Extract 3:Leasing Advantages
  [相关链接]  Related Link:租约小知识
  Extract 4:How Do I Buy My Car at the End of the Lease?
  [实例链接]Link to Authentic Document:LEASE
Unit 3  观光“财道”
  Topic—based Content:Toufism
  Topic Reading:Extracts of Tourism
  Extract 1:Tourist Industry
  Extract 2:Planning Your Trip
  [文化链接]  Culture Link:To Be Time Travelers
  [相关链接]  Related Link:China to Become the Second Largest Tourism Economy with in the Decade
  Extract 3:Safety and Security Warning
  Extract 4:Cultural Tourism
  [实例链接]Link to Authentic Document:A Tourist Promotional Letter
Unit 4  商贸经典路——丝绸之路
  Topic-based Content:Silk Route
  Topic Reading:Extracts of Silk Route
  Extract 1:The Story and Its Significance
  Extract 2:Foreign Influence
  [相关链接]  Related Link:The Region of the Silk Route
  Extract 3:Marco Polo on the Silk Route
  Extract 4:Living In Silk:Chinese Textiles through 5,000 Years
  [文化链接]  Culture Link:Digital Silk Road
Unit 5  创意掘金
  Topic-based Content:Creative Industry
  Topic Reading:Extracts of Creative Industry
  Extract 1:Definition and Boundaries of Creative Industry
  Extract 2:Significance of Creative Industry
  [文化链接]Culture Link:The Best Product Design of 2006
  Extract 3:Creative Industry in the World
  Extract 4:Creative Industry in UK
  [相关链接]  Related Link:An 0fflclal Measure of Innovation
Unit 6  服务至上&休闲招财
  Topic—based Content:Service&Leisure Industry
  Topic Reading:Extracts of Service&Leisure Industry
  Extract 1:Leisure Industry
  Extract 2:Services
  [文化链接]  Culture Link:The Forgotten Pioneer of Corporate Design
  Extract 3:Service Industries
  Extract 4:Leisure Society
  [相关链接]Related Link:Public Utilities
Unit 7  商界谈吃
  Topic—based Content:Eating Culture
  Topic Reading:Extracts of Eating Culture
  Extract 1:Eating Culture
  Extract 2:Eating Disorders&Body Image
  [文化链接]Culture Link:The Art of Eating
  Extract 3:Cultural Diversity:Eating in America
  Extract 4:A Chinese Banquet
  [文化链接]Culture Link:Why Are You Overweight?
Unit 8  期中复习
  Topic—based Content:A Review of the Content from Unit 1 to 7
  Topic Reading:Extracts of E—Commerce
  Extract 1:Nokia’S Do—Everything Phone
  Extract 2:E—Shopping Hits New Highs in Britain
  Extract 3:The$4,017 Hair Dryer
  [阅读链接]Link to Reading Attack Skill
Unit 9  商界英雄记
  Topic-based Content:Corporations and the Entrepreneurs
  Topic Reading:Extracts of Corporations and the Entrepreneurs
  Extract 1:Corporations and Entrepreneurs
  Extract 2:Large Corporations
  [相关链接]Related Link:Multinational Corporation
  Extract 3:How Companies Go International
  Extract 4:Women Entrepreneurs and Risk
  [相关链接]Related Link:Lenovo
  [阅读链接]Link to Reading Attack Skill
Unit 10  企业及其系统
  Topic-based Content:Business and Its Components
  Topic Reading:Extracts of Business and Its Components
  Extract 1:Business Administration
  Extract 2:Businesses Components
  [相关链接]Related Link:Business Education
  Extract 3:Management Information Systems(MIS)
  Extract 4:0ffice System
  [文化链接]  Culture Link:From Business Owner to Business Leader
Unit 11  管理科学管窥
  Topic—based Content:Management
  Topic Reading:Extracts of Management
  Extract 1:Defining Management
  Extrat 2:Management Functions
  [文化链接]Culture Link:Managers Must Learn