Unit  1  商标知多少
  Topic—based Content：Trademark，Brand and Logo
  Topic Reading：Extracts of Trademark，Brand and Logo
  Extract 1：Trademarks
  Extract 2：The Trademark Application Process
  [实例链接]Li nk to Authentic Document：Sample Trademarks
  Extract 3：Brand&Log0
  Extract 4：Coca—Cola
  [文化链接]Culture Link：Branding—It's All about Focus
  [实例链接]Link to Authentic Document：Trademark Assignment
Unit  2  广告风云录
  Topic—based Content：Advertising Industry
  Topic Reading：Extracts of Advertising Industry
  Extract 1：Advertising
  Extract 2：Advertising Media
  [相关链接]Related Link：Background History of Advertising
  [文化链接]Culture Link：The Top Tens on the Internet
  Extract 3：Misleading Advertising
  Extract 4：Advertising Careers
  [文化链接]Culture Link：Authentic Advertisements
Unit  3  广告妙语
  Topic—based Content：Language of Advertising
  Topic Reading：Extracts of Language of Advertising
  Extract 1：Opinions on Advertising Language
  Extract 2：Copywriting and Copywriter
  [文化链接]Culture Link：Nice’n Easy
  Extract 3：Creative Work by Copywriters
  Extract 4：The Future of Ad Writing
  [文化链接]Culture Link：Effective Ads
  [阅读链接]Link to Reading Attack Skill：Acronym
Unit  4  传媒巨子风云录
  Topic—based Content：Time Warner
  Topic Reading：Extracts of Time Warner
  Extract 1：Time Warner Inc．
  Extract 2：Values of Time Warner
  Extract 3：From Time Warner to AOL Time Warner and to Time Warner(TWX)
  Extract 4：Background of the Merger
  [文化链接]Culture Link：The Future of Digital Media
Unit  5  营销为王
  Topic—based Content：Marketing Mix
  Topic Reading：Extracts of Marketing Mix
  Extract 1：Marketing Plan
  Extract 2：Marketing Mix
  [相关链接]Related Link：McDonald’s Five P's
  Extract 3：The Product Life Cycle
  Extract 4：HOW to Create a Marketing Plan
  [文化链接]Culture Link：The Five Roles of a Great Leader
  [阅读链接]Link to Reading Attack Skill：“一driven”Compound Words
Unit  6  探秘营销模式
  Topic—based Content：Market and Marketing Moulds
  Topic Reading：Extracts of Market and Marketing Moulds
  Extract 1：Market and Marketing
  Extract 2：Projecting Market Share
  [相关链接]Related Link：Network Marketing—Internet Business Do’S and Don’ts
  Extract 3：Internet Based Network Marketing Success
  Extract 4：Creating New Retailing Moulds
  [文化链接]Culture Link：Supermarket Competition in UK
Unit  7  销售文化
  Topic—based Content：Different Kinds of Sales Cultures
  Topic Reading：Extracts of Different Kinds of Sales Cultures
  Extract 1：Car Boot Sale
  Extract 2：Some Other Sales or Shops
  [文化链接]Culture Link：1 6 eBay Success Secrets
  Extract 3：Yard Sales and Garage Sales
  Extract 4：Will Wal—Mart Last Forever?
  [文化链接]Culture Link：Five—and—Dime Store
  [相关链接]Related Link：Building Your MLM Business
Unit  8  期中复习
  Topic—based Content：A Review of the Content from Unit 1 to Unit 7
  Topic Reading：Extracts about Marketing Mix
  Extract 1：Definitions of Advertising
  Extract 2：Is Your Product D．U．M．B．Enough to Take Overseas?
  Extract 3：How to Avoid Blunders in Advertising?
Unit  9  知识产权必知录
  Topic—based Content：Intellectual Property and Patent
  Topic Reading：Extracts of Intellectual Property and Patent
  Extract 1：Intellectual Property
  Extract 2：World Intellectual Property Organization
  [实例链接]Link to Authentic Document(1)：IPA
  [实例链接]Link to Authentic Document(2)：Patent
  Extract 3：Patent and Its Application
  Extract 4：Infringement&Piracy
  [文化链接]Culture Link：Patents and Inventions
  A Press Release
  [实例链接]Link to Authentic Documents(3)：Copyright
  [阅读链接]Link to Reading Attack Skills：Parallel Structure
Unit  10  网络&“E”生活
  Topic—based Content：Network and E—Life
  Topic Reading：Extracts of Network and E—Life
  Extract 1：Intemet and E—Life
  Extract 2：Online Shopping
  [相关链接]Related Link：E—mail
  Extract 3：Information Technology and e—mail
  Extract 4：Applications of Networked Multimedia
Unit  11  点击电子商务
  Topic—based Content：Interact and E—Commerce
  Topic Reading：Ext瑚lcts of Interact and E—Commerce
  Extrac